The B2B world has changed says Peter Goldstone, CEO of Hanley Wood. And along with it, so has his company. While Hanley Wood remains dedicated to serving the residential and commercial design and construction industries, how it goes about that task has evolved
Magazine publishers have always trafficked in data about their audience, but recently it’s become abundantly clear that smart publishers are getting more sophisticated in their data management, and using it to better understand, grow, and monetize their audiences. Data has become the accelerant of choice for an industry long confident in its ability to curate engaged audiences around content, but struggling to translate those audiences into dollars in a Post-Magazine Era. (Some may question that we’re in a Post-Magazine Era, but that term is not intended to suggest the magazine is dead—only that it is no longer considered the source of long term growth by most publishers.)
Reimagining traditional publishing business models and monetizing digital content were the topics of focus at a pair of one-day events hosted by Publishing Executive at the historic Union League in New York City. Held on September 15th and 16th, each event gathered 50 to 60 executives from leading media companies. Speaker panels explored the implications of an increasingly digital and data-focused industry and provided practical advice for media executives to strategically grow their businesses.
Publishing Executive is excited to have Joe Alicata, director of video product at Vox Media, as the keynote speaker for our September 16th event, Digital Pioneers: Executive Summit on Digital and Mobile Publishing. Alicata will provide attendees with concrete strategies for making video a scalable, cross-platform enterprise within a media company.
Publishing Executive has assembled a roster of top consumer and B2B media companies and technology experts for a pair of industry summits, kicking off therecently-launched Publishing Executive LIVE! event series. The invite-only gatherings will explore what leading publishers are doing to monetize digital and mobile content and how they're redefining what it means to be a new media company.
Washington - U.S. News & World Report is expanding its consumer advice team, products and editorial content with the creation of two new positions, President and CEO Bill Holiber announced today. Kim Heneghan will be joining the company as Vice President and General Manager of Money Products. Kim Castro will be promoted to Executive Editor of Consumer Advice.
For two days this week, 600 senior magazine people from 40 countries sat in a Deutsche Telekom building that was once the centre of Germany's telegraph network. Ignoring the ghosts of a dead communications technology, they tried really, really hard to imagine magazine publishing 3.0.
The Digital Innovators' Summit in Berlin is a seven-year old joint initiative between the German magazine publishers' association VDZ, worldwide magazine association FIPP and US digital consultancy emediaSF.
he b-to-b media industry has seen a recent surge in M&A deals, capping a year in which the sector showed signs of renewed strength. In just the first week of the new year, publishers announced these deals:
- Farm Journal Media acquired a majority stake in Commodity Update, a mobile media company serving the agriculture industry.
- Hanley Wood acquired Metrostudy, a provider of research, data, analytics and consulting services to the housing industry.
- MediaTec Publishing acquired Workforce Management from Crain Communications Inc.
- Nielsen Holdings acquired the Sports Licensing & Tailgate Show and the Tailgating Industry Association.
Over one hundred and twenty guests attended the Custom Content Council’s Broadway Debut at the Liberty Theatre in New York City last night for the tenth annual Pearl Awards ceremony. Custom content creators and agencies from 15 different countries representing brands such as Disney, Ford, Four Seasons, Whole Foods Market and Lexus submitted 628 total entries this year.
Crain Communications Inc. has contracted with database management company Omeda to consolidate its multiple customer databases into a corporate-wide business-intelligence data set. The goal: to provide a unified view of Crain Communications' customers, their purchase histories and their website behaviors for better customer intelligence and enhanced up- and cross-selling opportunities.
“We expect the impact to be significant,” said Chris Crain, Crain Communications VP-group publisher. “The idea is to have a single record of all our customers and all their information, including both demographic and purchasing history.”