Hanley Wood LLC, the premier media and information company serving the housing and construction industries, announced today the appointment of Christopher Veator as President of Hanley Wood Market Intelligence.
According to Hanley Wood's Senior Vice President Paul Tourbaf, publishers must find new revenue by implementing a good sales approach to stay afloat in an changing industry. As an expert on digital media strategy, Tourbaf will present new ideas for publishers to increase revenue during his session, Improving Your Integrated Sales Tactics and Results, on March 19 at the Publishing Business Conference & Expo.
Today, all publishers are adding platforms to reach audiences, therefore creating new opportunities to reach marketers. In this session, Tourbaf will speak from his experience on how to approach solution-based selling, finding new customer budgets and selling integrated programs.
Hanley Wood LLC, the leading business-to-business media company serving the housing and commercial design and construction industries, announced today that it has completed a recapitalization that will reduce its long-term debt from approximately $410 million to $80 million.
One hundred and sixty guests feted the custom content industry's highest honors this year at a festive celebration at Guastavino's in New York City Monday evening.
NewBay Media has announced that they have acquired the assets of Pro AV from Hanley Wood, including web assets, editorial content, and subscriber lists.
The 2011 Publishing Business Conference & Expo drew more than 1,200 publishing industry executives to its educational sessions and exhibition hal.
Samir Husni wrapped up the Magazine Executive Roundtable at the Publishing Business Conference & Expo by asking panelists about their level of optimism for the future of their business.
Our fragmented, niched media marketplace presents challenges for media buyers looking to find the best return for their marketing dollars.