Hanley Wood

Going Beyond Print to Save Magazines
April 2, 2010

Across the conference, magazine publishers embraced aggressive flexibility. That seemed to be the message of every executive speaking at the 2010 Publishing Business Conference & Expo (PublishingBusiness.com), held from March 8-10 at the New York Marriott Marquis Times Square: That they're working across every platform to give readers what they want to read, where they want to read it, and sell advertisers robust, reportable, multichannel marketing campaigns.

The Search for Profitable Publishing
March 1, 2010

The question of whether print-advertising revenue will return to pre-recession levels still looms over many publishers' heads (and many analysts predict that it will not). So publishers not only are striving to boost online revenue and develop creative partnerships with advertisers, but also to find other ways to help offset losses suffered during the past two years, and build new business models around their content and their audiences.

Editor's Note: PBC Speaker Lineup Unveiled
December 16, 2009

The Publishing Business Conference & Expo (PBC) this week announced a roster of speakers for the 2010 show, highlighted by top executives from publishing companies including Forbes Media, Hanley Wood, Reader's Digest and Food Network magazine.

The New 'Brand' of Ad Sales
September 1, 2009

Necessity is the mother of invention, and it seems that in our industry's case, necessity has prompted many magazine publishers—faced with declining ad revenues and other financial hardships, or simply greater competition in the marketplace—to be increasingly inventive in their approaches to publishing and the partnerships they are mustering up.

Outside-the-Box Revenue Generators
March 1, 2009

If the publishing industry has any advantage in these tough economic times, it’s that the imperative to discover new revenue streams far predates the current crisis. Publishing’s woes are not analogous to a bursting bubble so much as a deflating balloon—with the hissing sound of advertising steadily moving from print to online.

Taking Some Eggs Out of the Ad-Revenue Basket
March 1, 2009

Many magazines today are bleeding profits. Ad revenues are down in almost every market segment, and right now, there’s no telling when—or if—they are going to come back. For many (the recession aside), ad revenue is shifting online, but often at a slow pace, and it still comprises a relatively small slice of total revenue. As former Berkery Noyes Media consultant Jeff Reinhardt says in this issue’s feature story (“Outside-the-Box Revenue Generators,” page 28), “The marketplace has undervalued it. We’ve gotten rid of 10 analog [print] dollars and replaced them with 10 digital dimes.”