Without wishing to denigrate the complex and fabulous analysis undertaken by the market research experts in our industry, in my short time as a market research manager when working on new projects I discovered that whatever the question, the consumer's answer was consistently the same: "We'd like more of what we have already please, only can it be a bit better and a bit cheaper."
NEW YORK, NY--(Marketwired - Apr 1, 2015) - Magzter, the largest and fastest-growing digital magazine store and newsstand in the world, with more than 25 million users globally, today announced the addition of over 500 new titles to Magzter GOLD, the 'all-you-can-read' digital magazine subscription service that gives users unlimited access to the largest library of digital magazines across mobile, tablet and web for $9.99 a month.
Men's Health remained top of the paid-for men's magazine market in the first half of 2014, despite falling back below the 200,000 print sales mark.
In a sector where only Esquire avoided a year-on-year drop, Hearst-Rodale's Men's Health had an average monthly sale of 196,894 in the first six months of this year, down 3.4% on the same period in 2013, according to the latest Audit Bureau of Circulations figures, published on Thursday.
Including digital sales of 10,360, Men's Health had a total circulation of 207,254.
Readly has launched with a healthy collection of magazines to download and peruse from today. The service could be called the Spotify or Netflix for magazines as it charges a flat monthly fee of £9.99 to access and read more than 100 UK magazines from a number of key British publishers.
The company has signed Haymarket, IPC, DC Thomson, Time Out and others to provide a wide array of different UK titles through apps...
The Drum has been named business magazine of the year at the UK's most prestigious publishing awards.
Our team collected the accolade at last night's PPA Awards in London, the highest possible recognition in the magazine industry.
Out of 600 entries from nearly 100 of the UK's finest magazine companies, The Drum took home one of just 23 awards handed out on the night.
Judges praised The Drum for its ‘audacity’ and ‘innovation’ and for ‘providing a level of excitement rarely seen in [its] sector’.
I'm blogging from the Worldwide Media Marketplace (WMM), an annual event hosted by the FIPP, the worldwide magazine media association. As the only event in the world whose focus is entirely on international licensing, syndication, and joint ventures, it's worth getting on the calendar
Three magazine editors addressed the question "is content still king?" at the Professional Publishers' Association 2013 conference this afternoon, sharing their thoughts on "what kind of content is king".
Simon Kanter, as editorial director at the Haymarket network, produced the daily London 2012 magazine last summer, garnering praise as the "holy grail of magazine making... taking speed-publishing to a more significant level" from Jeremy Leslie in Creative Review, according to Kanter.
They delivered 1,836 pages of content over 27 days in 19 locations with a daily 8.30am deadline. The magazine was a success, said Kanter, in both the the enjoyment
It's easy to bemoan the latest batch of magazine ABCs, with many sectors in freefall - but there are success stories, too. Look closer and you'll find great opportunities
At the TUC conference this month, one stallholder’s decision to sell t-shirts celebrating the death of Margaret Thatcher before the former PM had actually died was widely condemned as "sickening" and "beyond the pale". What Maggie herself thought of the goings on was unreported, but the printed consumer magazine sector could have a good guess. Printed magazines in the consumer sphere suffer the same indignity,
BBN's announcement of international expansion signals the global demand by marketers to reach business decision makers in the context of their work.
Saying that David Hepworth is a man with a bit of a track record in publishing is a bit like calling Einstein something of an egghead.