Big media companies have lots of cash. But they’re worried that won’t help them if they can’t find new audiences. Enter the new breed of digital publishers, who say they can solve that problem. You’re familiar with some of the ways this plays out. Now here’s another one: Hearst is investing $21 million for a minority share in…
In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," a roving newsstand selling copies of Elle, Harper's Bazaar, Marie Claire, Cosmopolitan and Seventeen in and around New York City. The MagMobile makes its first stop today…
The “Cosmo Harms Minors” campaign, which started this spring, has now succeeded in convincing several major American retail chains, including Rite-Aid (over 4,500 stores in 31 states) and Food Lion (1,100 in 10 states) to place Cosmopolitan magazine behind pocket shields. The goal, presumably, is to guard innocent eyes from allegedly inappropriate content and covers,…
Condé’s first native ad is a Bon Appétit cover sponsored by Samsung.
For about a decade, technology has been viewed as the death knell for traditional media. Newsrooms are laying off staff in droves, and local news bureaus are shutting down. During the years of this turbulent transition, traditional media outlets have struggled to find business models that work. They've established paywalls, experimented with native advertising, built mobile apps and watched as social media absorbed their loyal readers.
A month ago, at the World Wide Developer's Conference, Apple's vice president of product management and marketing, Susan Prescott, walked the audience of developers, users, and fans through the features of a new app that will be bundled with iOS 9: Apple News.
Video has taken over Facebook, with daily views on the platform growing four-fold to a whopping four billion in just a year. But until now, video creators haven't had a way to make money on the platform.
That changes today. The company introduced its plan to monetize videos and share the revenue with creators. Facebook's revenue split with creators is the same as YouTube's: 55% of the money earned from ads goes to the creator and 45% to Facebook. The program begins with "a few dozen" partners, including Tastemade, NBA, Hearst, Funny or Die, and Fox Sports.
Since taking the reins as chairman and chief executive officer in 2013, Joe Ripp has led Time Inc.'s spin-off from parent company Time Warner in June 2014, cut costs at the company and made acquisitions of digital firms such as Cozi and FanSided. Ripp began his media career at Time Inc. in 1985 as assistant comptroller. Eight years later, he was promoted to senior vice president, chief financial officer and treasurer. He moved over to Time Warner as executive vice president and cfo shortly after, and rose to cfo of America Online, and later vice chairman.
Content marketing has gotten more complex in some ways, and yet it is clarifying in others. Remember just a couple of years ago, when people were hot and bothered about the colors and thickness around the Times' first Paid Posts? Some raised good questions of the lines between church and state, editorial and advertising - and others mistook contemporary content marketing for old-fashioned, unmistakably boosterish "advertorial" that has long plagued newspapers and magazines.
The Times has found the big budget sweet spot for its T Brand Studio: between $250,000 and $500,000. It now has completed 70 campaigns
It's not enough to cope with disruption, says Hearst president, marketing and publishing director Michael Clinton. Publishing leaders need to actively disrupt their own organizations in order to find new ideas and nurture innovation. That means testing out new platforms and technologies, creating more nimble workflows that can adjust to sudden disruption, and enabling anyone in the organization to find and share new ideas