Heidelberg USA

Bolstering Distribute-and-Print
August 1, 1998

Teaching print buyers about the benefits of distribute-and-print workflows—rather than technology reliability issues—can be suppliers' biggest challenge. If it's not the technology that's holding back distribute-and-print success, what is? This question was recently pondered by several technology and/or service providers who have developed some opinions and solutions of their own. Educating the masses "The idea of distribute-and-print is not dead," according to Vern Kellie, specialist, direct imaging, Heidelberg USA, Kennesaw, GA. For Kellie, the status of digital printing technologies is subject to a slow-starting demand. Perhaps this is due to a lack of education among print buyers, he suggests. In response to that

If They Can, We Can Too
May 1, 1998

Reprints suppliers, determined not to be left out of the technological frenzy, ponder new solutions for developing innovative programs. The goal of a reprints supplier is essentially the goal shared by most print manufacturers—to produce an affordable, high-quality piece in a short span of time. Reprints vendors share something else in common with the print production industry—a keen interest in new technologies that promise to make the reprints industry even more lucrative in years to come. Who's doing what? The capabilities and services of reprints vendors run the gamut. Some offer consulting services to help publishers launch in-ternal reprints divisions, some provide marketing services and others focus

March Madness with ESPN Magazine
April 1, 1998

"March Madness" took on a whole new meaning for the people involved with the start-up production of ESPN The Magazine, a joint venture of Disney Publishing, ESPN Inc. and The Hearst Corp. After revealing initial launch plans for the biweekly sports magazine last spring, the publishers established starting lineups for the production and editorial teams be-tween May and November (with several players yet to be named at that point), which left about four months to get the premier issue to newsstands and subscribers by the March 11, 1998, deadline. ESPN's production personnel and partners shot and scored, delivering a 184-page (without paginating ad inserts

Waterless Update
February 1, 1998

In its current incarnation, waterless printing has been around for nearly a decade, but has gone largely overlooked by publishers until recently. The perception seemed to be that waterless was just for short-run, high-end products such as corporate image brochures, annual reports and product brochures—and indeed those types of projects make up the bulk of waterless work. However, developments in the last year or two, including longer runs made possible on web offset presses and the success of computer-to-waterless-plate, have made publishers large and small sit up and take notice. Even publishing giant Time Inc., New York City, is pursuing the