Hewlett-Packard

Buyer's Guide 2015: Content & Digital Asset Management Systems
April 1, 2015

Content management systems (CMS) are crucial for creating and distributing web and print content dynamically, and today they are at the heart of publishers’ multi-channel publishing efforts. A robust CMS can more easily track content so that it can be archived, reused, and monetized. A CMS can be used to semantically organize content so that publishers can relate similar items or create new products from content bundles. Sophisticated management of content is an increasingly important cost-cutting technology for multi-channel publishing and many organizations are investing in updating this core technology.

Native Ad Spending To Jump Despite Marketer Reservations
November 25, 2014

Marketers are bullish about native advertising in 2015, with executives from top brands -- including Ford Motor Co., Kimberly-Clark, General Electric and Hewlett Packard -- telling research firmeMarketer they plan to boost outlays around the tactic in the next year or more.

"I would expect our spending in this area to increase considerably over the next 18 months, specifically in the area of video," said Ed McLoughlin, HP's director of strategy and planning-global media and digital marketing.

Press Release: Blurb Adds MagCloud, an On-Demand Magazine and Digital Publishing Business, to Its Portfolio
May 6, 2014

Blurb, the indie book publishing platform, today announced that MagCloud, HP's web-based publishing platform, will become part of Blurb under a licensing agreement between the companies. The move allows current MagCloud customers access to Blurb's full line of print and digital products for magazines and books, and shows Blurb's commitment to taking indie publishing beyond the book into the burgeoning world of indie magazines.

Press Release: NYU School of Continuing and Professional Studies Prism Luncheon to Honor Condé Nast CEO Charles Townsend
April 9, 2014

The Advisory Board of the NYU School of Continuing and Professional Studies (NYU-SCPS) Graphic Communications Management and Technology (GCMT) graduate program has selected Charles Townsend, chief executive officer of Condé Nast, as the recipient of the 2014 Prism Award. Presented annually, the Prism Award recognizes distinguished leadership in the graphic communications media industry.

U.S. Paper Industry Gets an Unexpected Boost
March 11, 2014

For three generations, Mohawk Fine Papers Inc. ran a mill at the juncture of the Mohawk and Hudson rivers, selling paper to IBMIBM +0.13% Exxon Mobil, General Electric and other corporate giants for annual reports.

But as business moved online, company President Thomas D. O'Connor Jr. was left to rescue the firm his grandfather founded 83 years ago in a former Civil War-era ax-handle factory.

Press Release: RPI Selected by little BLUEPRINT to Deliver Personalized Books for Children
December 27, 2013

SEATTLE (Dec. 23, 2013) -- RPI, a leader in make-on-demand, private-label personalized photo books, greeting cards and stationery products for mass and specialty retailers, today announced that it has been selected by little BLUEPRINTTM(www.littleblueprint.com) as the exclusive partner for delivering their customizable books designed to help children manage life's challenges and milestones.

PCWorld Magazine Goes Entirely Digital
October 1, 2013

IDG Consumer & SMB has unveiled the new PCWorld - the first of its all-digital magazines, including its Enhanced Edition, specifically tuned for tablets including iPad, Kindle Fire, and Android. August marked the final print edition of the magazine, and subscriptions to the interactive version have already exceeded 119,000. Based on the latest digital magazine subscriber rankings from the Alliance for Audited Media, PCWorld is number 10 in U.S. consumer magazines - ahead of Star magazine.

Interquest Announces 2013 New York Digital Printing in Publishing Forum
August 22, 2013

Charlottesville, VA (July 24, 2013)-INTERQUEST, a leading market and technology research and consulting firm serving the digital printing and publishing industry, today announced that the 2013 Digital Printing in Publishing Forum will be held on September 23 and 24 at the Marriott Marquis New York in conjunction with the Publishing Business Conference & Expo (www.publishingbusiness.com), produced byBook Business magazine (www.bookbusinessmag.com) and Publishing Executive magazine (www.pubexec.com).