HitWise

The Top Brands on Pinterest Include Martha Stewart, Real Simple
January 25, 2012

There’s a hot new social networking property and, as usual, some brands have already colonized it. As we embrace the new year, Pinterest has emerged as the answer to the question “What’s new in social media?” The visual bookmarking platform has been around since 2008, but seems to have caught fire over the last few months.

A December report by Experian Hitwise pegged the site’s total number of visits for the week ending Dec. 17 at 11 million, which was almost 40 times the amount in the comparable period six months before.

Fast Stats
March 1, 2010

2009 Advertising Round-up
B-to-B magazine ad pages fell 28.6% in 2009 vs. 2008. Ad revenues declined 24% during the same period. Consumer magazines fared marginally better in 2009, with ad pages dropping by 25.6% and revenue falling 18.1%....

If the Web Were a Soap Opera, Google and the IAB Would Be Sleeping Together
June 26, 2008

My wife still loves soap operas. Back in the day, I’d go see her between college classes and be forced to sit through the latest escapades of Erica Kane or Luke and Laura. Oh, what I endured.

I’m convinced that Google and the Interactive Advertising Bureau (IAB) are the Internet’s equivalent of soap opera vixens. From what I remember, in Pine Valley, Port Charles or any of your favorite soap opera towns, to sleep with the most powerful you would screw everyone else first. Continuing their ongoing efforts to stick it to publishers and other companies, both Google and the IAB are up to some