House Beautiful

Hearst’s Troy Young Makes Scale His Friend
June 17, 2015

Scale means a lot of things these days. In the recent headlines, it means leveraging everything from Facebook Instant Articles to Snapchat's Discover to Apple News-as the wider, wider world of distribution unfolds. In reach, it means embracing the boundaries of the globe, rather than those of North America. In technology and content, it means a revolution in how brands as big, diverse and set in their long-successful ways as Hearst's 21 U.S. magazines do their daily work.


 

Quad/Graphics Awarded 20-Title Contract from Hearst Magazines Valued at More than $500M
April 20, 2015

SUSSEX, WI-April 20, 2015-Quad/Graphics Inc. will continue to be the primary printer for Hearst Magazines' through 2020 under a new agreement valued at more than $500 million. Quad produces 20 of Hearst's 21 U.S. magazine titles, including CosmopolitanELLE,EsquireGood HousekeepingO, The Oprah MagazinePopular Mechanics and Car and Driver, as well as inserts and custom print products.

Quad/Graphics has been Hearst Magazines' largest print supplier since 2011, when it began printing Good HousekeepingHarper's BAZAARHouse BeautifulO, The Oprah Magazine,Woman's DayELLEELLE DECORCar and Driver and Road & Track in addition to Veranda, which the company has printed since 2007.

Next Issue Adds More Retina Display Magazine Titles, Has Big Plans For The Future
June 9, 2014

Back in December, I criticized the folks behind the Next Issue magazine app for not bringing Retina display support to their popular app. I'm happy to report that some progress has finally been on this topic.

In April, Next Issue announced we should soon "see more and more interactive magazines with retina quality from titles such as Esquire, Glamour, PC Magazine and Vanity Fair."

Billboard Names New Editor in Chief
April 10, 2014

Tony Gervino, the executive editor of Hearst Magazines International, has been named editor in chief of Billboard magazine, parent company Guggenheim Media Entertainment Group announced today. Gervino will report to Guggenheim co-president and chief creative officer Janice Min, who has been overseeing a restructuring of Billboard since early this year. (Min was formerly the editor of The Hollywood Reporter, Billboard's sister publication.) 

A New Year's Letter from Hearst Magazines President David Carey
January 6, 2014

I always look forward to the new year and the enormous promise it holds. As 2014 begins, it's an opportunity to reflect on what we've accomplished and outline our priorities for the next 12 months.

I'm very proud of all we achieved in 2013, and it is our exceptional people and unique culture that make it all possible. Thanks to you, today Hearst Magazines is by far the strongest global magazine publishing company, and we're well positioned for 2014.

HGTV Magazine Tests Digimarc's Social Sharing Feature in Print
October 21, 2013

HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub House Beautiful back in 2011, but HGTV is the first to use its new content-sharing feature, Digimarc Share.

With HGTV, readers will be able to use their smartphone or tablet to scan items from the magazine's popular High/Low List, a regular section that's been expanded to nine pages with this issue. 

Hearst Magazine Announces Designers for 'Designer Visions' Showcase
August 12, 2013

NEW YORK (August 12, 2013) - Hearst Magazines announces plans for the seventh-annual Designer Visions, the must-see showcase of the best in interior design talent and trends, which will open with a gala celebration this fall at New York's Walker Tower, JDS Development Group's and Property Markets Group's newest landmark residential property in the heart of Chelsea at 212 West 18th Street. Hearst Design Group publications ELLE DECOR, House Beautiful, and VERANDA have partnered with top interior designers who will create three exquisite apartments in the luxury building, each residence reflecting the magazines' unique style and point of view.

A Multiplicity of Magazine Covers, and Just as Many Reasons
June 24, 2013

How many front covers does a magazine have? The logical answer — one — is outdated. In an effort to woo readers — and generate additional advertising revenue — magazines are being published with two, three, four or more front covers, typically appearing one after another as if a printing press had run amok.

At first, a magazine with more than one front cover seems like a house with more than one front door. But there are many reasons for readers and marketers to embrace the concept

The newsonomics of Hearst Magazines’ one million new customers
June 13, 2013

Most publishers are concentrating on milking more revenue out of existing customers. Hearst is focused on building a new native-to-digital audience.

Take this quiz. The era of paying for digital access (a.k.a. digital circulation or paywalls) is about:

Getting more money out of core subscribers;
Getting new money out of new subscribers; or
Getting money any way you can.

Seeking Shelter: Housing Recovery Boosts Mags
June 6, 2013

Publishers are heading into summer optimistic about a housing recovery that's restoring confidence -- and spending -- to advertisers in the home category.

Last week, Standard & Poor's Case-Shiller home-price index posted its biggest gains in seven years. Other indicators, such as building permits and new and existing home sales, are also showing promise. “The boost in spending from the house category has been new,” said Lucy Schmidt, print director at media-buying agency Empower MediaMarketing. “That's a direct reflection of the housing market.”