MagazineTech's New Product Retrospective
March 16, 2001

This week, MagazineTech 2001 hosted new announcements combined with educational opportunities for magazine production professionals. In conjunction with CatalogTech and Internet Publishing Expo, MagazineTech is a long-time proponent of innovative software and production management improvements. The following companies debuted new products designed for magazine, catalog and Internet professionals interested in increasing revenues and efficiency: Clickability demonstrated a suite of online tools: SAVE THIS, EMAIL THIS and PRINT THIS, designed for Web publishers interested in implementing greater interaction between content and users. and, two users of the applications, stream news feeds and allow users more downloading and linking options online. DirectMedia showcased

Getting DAL-ed Up
March 9, 2001

At the recent DDAP (Digital Distribution of Advertising for Publications) conference in Atlanta, Digital Ad Lab (DAL) co-chair Amre Youssef reaffirmed DAL's commitment to the digital advertising and publishing community, and unveiled several exciting new DAL initiatives. The DAL is an international organization dedicated to helping agencies adopt digital workflows. With the help of volunteer industry representatives, the group hopes to expand its reach by launching regionally based chapters to complement the existing chapters in New York City, Boston, Los Angeles, Minneapolis, Chicago and London. Youssef champions the unwavering support of eight DAL sponsors that are fiscally responsible for strengthening DAL's communication, and enabling

We've Only Just Begun
February 1, 2001

The calming dot-com advertising economy caused many technology magazines to tighten and trim operations in late 2000/early 2001. But while these publications ride the waxing and waning technology markets, others, like Condé Nast's Bride's magazine, have entered this new millennium with stellar ad stats. Bride's, in fact, produced its largest issue ever in February/March—a whopping 1,286 pages plus six-page gatefold! Luckily for Bride's, people are always planning weddings. In preparation for those glowing Spring brides' big days, the publisher planned the mega issue with the support of hundreds of advertisers. But Bride's February/ March issue was not merely distinguished by its enormity;

The Snowball Effect
January 1, 2001

You can't write a prescription for style. You can, however, create a recipe for success inside an 8x10˝ trim. For Bradford Fayfield, the 29-year-old editor and publisher of Freeskier magazine, a Storm Mountain Publishing venture, success and style are synonymous. Skiing, explains Fayfield, is a lifestyle, not just a sport. Since the magazine's launch three years ago as ski gadabout, the brainchild of this Northwestern University grad and his fellow U.S. Ski Team member, Chris Tamborini, not only found a niche just when snowboarding gained popularity, but cut a new one for extreme skiers. Tired of the conservative coverage ascribed to the

A Trusted Companion
May 1, 2000

Mary Engelbreit's Home Companion enriches the lives of readers with practical content and vibrant ink on paper. Flipping through the pages of Mary Engelbreit's Home Companion, the reader finds an enriching mix of practical crafting and comforting artistry. Your attention may be drawn to a decorative pictorial, a profile of a regional artist or a menu fit for a Venetian-themed dinner party. Or perhaps you find yourself reminiscing of youth while gazing at the hand-crafted paper dolls inserted into the magazine on heavy stock that entices you to grab the scissors and play. The articles in its pages are useful, charming, whimsical and inspiring.

The Story of E
April 1, 2000

The Internet's entrance from stage right produces a rewrite of the commercial printing plot line. Once upon a time, the process of commercial print buying was simple. A print buyer called his or her vendor CSR, requested a bid on a job, worked up the project specs and sent creative to a prepress shop for processing and film output. The film was couriered to the printer, which ran the plates for the press, the plates were loaded, the job printed, and all lived happily ever after. Throughout the story, phone calls were made, proofs were exchanged, status reports floated across the fax lines. Although

Remote Proofing-The Final Frontier
January 1, 2000

The digital age is here; we're living it every day. For production executives, "better, faster, cheaper" is the digital prize. There is one piece of the puzzle, however, that remains missing. The final barrier to a completely digital advertising workflow is remote proofing. When and if When remote proofing becomes a reality for advertisers, it will facilitate a truly digital workflow that will dramatically change the way we do business. Until then, due to consistency, standards and cost, we will have to be content to ship digital advertisements conventionally, with messengers or FedEx'd disks, along with in-on-paper proofs. But just because remote proofing can't deliver

Image is Everything
November 1, 1999

Throughout the past decade, emerging digital technologies have changed the entire scope of contemporary publishing as we've come to know it. These same digital technologies—CTP platesetters, digital proofers and high-speed telecommunications solutions—have enabled publishers and their print partners to redefine how they place words and images on paper. The renaissance period Prepress houses have taken the most dramatic hit when it comes to technological advances of the digital kind. No longer only responsible for separating color and making film, they've been forced to learn new skills required to manage and perfect digital files. Printers, too, have changed their service offerings; many, large and

June 1, 1999

The "Hardest-working team in football" award is often bestowed upon the team that captures the world-championship Super Bowl trophy each January. With the 1999-2000 football season nearing, the hardest-working team just may be the folks behind the scenes, those who enable die-hard fans to enjoy the total football experience, the National Football League's production staff. Special team With an in-house, Los Angeles-based staff of six art directors and three print production/manufacturing members, the NFL scores an annual touchdown by miraculously producing hundreds of print projects each season. From business cards to stadium programs, from marketing kits to coffee-table books, the NFL's production and manufacturing

For the Birds and Cats and Dogs and Rabbits...
April 1, 1999

To stay true to its evolving mission,the ASPCA publications undergo a paradigm shift. Any association publications don't think big," notes Oriol Gutierrez, director of publications production services for the New York City-based American Society for the Prevention of Cruelty to Animals (ASPCA). "They think of themselves as just association publications, ... that their role is to ... get the news out to their membership, and that's probably sufficient. "We'd like to have the look and feel of a consumer book (yet stay true to) our mission," he explains. Most association publications are membership-focused and concern-ed more with editorial content than overall design or