I finally came up with the solution to the main problem facing magazines and newspaper publishers today. Currently, most publications are two-faced, in a good way of course. One face is the print version while the other is the digital or online version. The print face was once smiling J and is now sad L, with the digital face now smiling J, but for how long?
Over one hundred and twenty guests attended the Custom Content Council’s Broadway Debut at the Liberty Theatre in New York City last night for the tenth annual Pearl Awards ceremony. Custom content creators and agencies from 15 different countries representing brands such as Disney, Ford, Four Seasons, Whole Foods Market and Lexus submitted 628 total entries this year.
My last two articles have discussed the broad view of what makes you different and also how well a publisher understands their customer. While writing my blog for a sister NAPCO publication, piworld.com, I realized that I needed to present my viewpoint on what truly makes your “title” different.
For the first time ever, leading mall media provider, EYE, has partnered with Cosmopolitan, the world's largest-selling young woman's magazine, for a Spring Fashion campaign in top malls across the US this April. The promotion features exclusive Cosmo content running across shopping malls in the top 20 DMA's.
Hearst Magazines and HGTV, partners in HGTV Magazine, today announced that the new home lifestyle publication will officially launch with a June/July issue, available on newsstands in mid-May, followed by three more issues in 2012.
Ellen Asmodeo-Giglio, Executive Vice President and Publisher of AFAR Media, has announced that Dinesh Kapoor has joined AFAR as Vice President/Chief Marketing Officer. He is based in New York.
One hundred and sixty guests feted the custom content industry's highest honors this year at a festive celebration at Guastavino's in New York City Monday evening.
The bottom line is to establish a customer-centric marketing program that uses a mix of media (online and offline) that provides the correct balance of communication, content, media and return on investment (ROI).
InterACT! Virtual Conference & Expo proudly announces the Opening Keynote titled "Get Bold! Creating a Social Business Agenda" to be presented by Sandy Carter,
Rodale Inc. announces a new partnership between award-winning digital innovation firm Zemoga and Rodale's US Group Advertising Sales and Marketing.