Integrated Marketing

App-a-zine/App-a-paper!
October 2, 2013

I finally came up with the solution to the main problem facing magazines and newspaper publishers today.  Currently, most publications are two-faced, in a good way of course. One face is the print version while the other is the digital or online version. The print face was once smiling J and is now sad L, with the digital face now smiling J, but for how long?

TMG and Pace Bring Home the Gold at Pearl Awards Ceremony with Six Gold Awards Each
November 6, 2012

Over one hundred and twenty guests attended the Custom Content Council’s Broadway Debut at the Liberty Theatre in New York City last night for the tenth annual Pearl Awards ceremony.  Custom content creators and agencies from 15 different countries representing brands such as Disney, Ford, Four Seasons, Whole Foods Market and Lexus submitted 628 total entries this year.

What Really Makes Your Publication Different? Intellectual Capital
May 22, 2012

My last two articles have discussed the broad view of what makes you different and also how well a publisher understands their customer. While writing my blog for a sister NAPCO publication, piworld.com, I realized that I needed to present my viewpoint on what truly makes your “title” different.

Cosmo and EYE Spring Forward for Fashion
May 1, 2012

For the first time ever, leading mall media provider, EYE, has partnered with Cosmopolitan, the world's largest-selling young woman's magazine, for a Spring Fashion campaign in top malls across the US this April. The promotion features exclusive Cosmo content running across shopping malls in the top 20 DMA's.

Afar Media Names New Vice President of Marketing/CMO
January 23, 2012

Ellen Asmodeo-Giglio, Executive Vice President and Publisher of AFAR Media, has announced that Dinesh Kapoor has joined AFAR as Vice President/Chief Marketing Officer. He is based in New York.

Capture 100 Percent of Your Marketing Clients' Budgets
November 1, 2011

The bottom line is to establish a customer-centric marketing program that uses a mix of media (online and offline) that provides the correct balance of communication, content, media and return on investment (ROI).