International Paper

March Madness with ESPN Magazine
April 1, 1998

"March Madness" took on a whole new meaning for the people involved with the start-up production of ESPN The Magazine, a joint venture of Disney Publishing, ESPN Inc. and The Hearst Corp. After revealing initial launch plans for the biweekly sports magazine last spring, the publishers established starting lineups for the production and editorial teams be-tween May and November (with several players yet to be named at that point), which left about four months to get the premier issue to newsstands and subscribers by the March 11, 1998, deadline. ESPN's production personnel and partners shot and scored, delivering a 184-page (without paginating ad inserts