Investor's Business Daily
In response to ever-increasing postage rates and service cuts from the U.S. Postal Service, some publishers are considering alternative distribution services.
Digital magazines may not be commonplace, but they're certainly gaining momentum. First on the list of benefits for many who offer digital publications is savings: There are no paper costs, postage fees or printing costs. But also, there's big incentive for advertisers: Direct links to advertisers' Web sites, and now even the ability to incorporate audio and visual into digital versions of print ads. Readers' actions can often be tracked, providing publishers with the means to prove their readers' interest in the advertisers' products. For many, a hindrance was that the technology was a bit slow for large files loaded with graphic images.