Fulfillment providers have always been a crucial part of the magazine industry. As long as readers subscribe to print magazines, circulation files will need to be managed. What has changed is that the data publishers can collect about their subscribers has expanded well beyond basic demographics. As our digital footprints continue to grow, traditional fulfillment and list management services are being supplemented by more holistic audience data solutions.
View today to get a comprehensive look at the challenges and opportunities facing magazine publishers today.
Reimagining traditional publishing business models and monetizing digital content were the topics of focus at a pair of one-day events hosted by Publishing Executive at the historic Union League in New York City. Held on September 15th and 16th, each event gathered 50 to 60 executives from leading media companies. Speaker panels explored the implications of an increasingly digital and data-focused industry and provided practical advice for media executives to strategically grow their businesses.