Magazine Publishers Of America
According to at least some publishing industry groups and analysts, the postal reform bill introduced Wednesday in the U.S. Senate would be good for both the Postal Service and periodicals mailers.
Total magazine rate-card-reported print advertising revenue for the first nine months of 2011 posted a +2.1% increase versus the same period in 2010.
The U.S. Postal Service has about 170,000 too many employees and pays them about 30% too much, according to four major mailers groups.
"The notion that the Postal Service operates at the frontier of efficiency-and can do nothing further to reduce costs-is refuted by the record," they wrote in a joint filing with the Postal Regulatory Commission last week.
The Magazine Publishers of America, Direct Marketing Association, the Association for Postal Commerce, and the Alliance of Nonprofit Mailers are objecting to the Postal Service's renewed attempt to get "exigent" rate increases early next year.
Total magazine rate-card-reported advertising revenue for the first six months of 2011 posted a +4.0% increase versus the same period in 2010.
The MPA Digital: Technology conference was a fun, fact-filled day about almost everything you can do digital with magazines.
"MPA Digital: Technology," a full-day conference about how publishers can use technology, will be held June 23 at the Time-Life Building.
Total magazine rate-card-reported advertising revenue for the first quarter of 2011 closed at $4.293 billion, posting a +6.1 percent increase vs. the same period in 2010, according to Publishers Information Bureau. Ad pages totaled 35,755, a +2.5 percent gain.
Time Inc. isn’t the only entity facing a leadership dilemma following the recent dismissal of its CEO, Jack Griffin. The Association of Magazine Media (MPA), the industry's leading trade association, has also been left without a leader.