Magazine Publishers Of America
Nina Link, President and CEO, Magazine Publishers of America, announces the appointment of three senior executives in a significant repositioning of the organization.
Only three short years after passage of the Postal Accountability and Enhancement Act (PAEA), the Postal Service is seeking to “bust” the price cap contained in that postal reform legislation. On July 7th, the Postal Service asked the Postal Regulatory Commission (PRC) to approve an exigent increase of 5.6% on average – fully ten times the rate increase allowed under the inflation-based CPI cap. … USPS requested approval to raise rates for all market dominant products, effective January 2nd, 2011, with the proposed increase for Periodicals an above-average 8 percent.
For the first time in nine quarters, both total magazine pages and rate-card-reported revenue posted gains, according to Publishers Information Bureau (PIB).
Based on evidence from current trends, smart phones will be ubiquitous, tablets will see a huge adoption rate, and e-readers will generate relatively low sales but enjoy a loyal customer base, Bill Trippe, a consultant with media research firm Gilbane Group, recently told a room full of publishing industry stakeholders in New York City.
Nearly one quarter of all new magazine subscriptions sold last year were generated from the Web, a survey conducted by the Magazine Publishers of America finds.
Facing a financial crisis attributable to plummeting mail volume, the U.S. Postal Service announced today it hopes to close a stark budget gap—amounting to a predicted budget deficit of nearly $7 billion by 2011—by upping postal rates.
Metadata's potential for becoming the currency driving the future of digital publishing was the theme of two presentations at last week's Magazine Publishers of America event, "Magazines: From Dimensional to Digital," held at the Metropolitan Pavilion in New York City.
The Magazine Publishers of America Wednesday eliminated roughly 14 percent of its overall workforce—or five full-time positions—as part of a streamlining of its operations. Departments that were affected include membership, events, research and back office functions.
After the cuts, the MPA now carries 30 full-time staffers between its offices in New York and Washington, D.C.
Independent, client-commissioned studies are proving that magazine ads are essential to improving consumer attitudes toward a brand, convincing consumers to buy, and generating positive return on investment from those campaigns