Marie Claire

Teen Vogue Debuts Condé Nast's First Sponsored Cover Ad
April 27, 2015

Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers see when they receive their music-themed May issue. That's because Teen Vogue-in a first for parent company Condé Nast-is getting in on the growing cover ad trend with a false cover sponsored by hair-care line Tresemmé.

In addition to the cover, Tresemmé's sponsorship, which focuses on festival style, includes an advertorial on the inside flap with tips on how to get Jenner's cover look

Quad/Graphics Awarded 20-Title Contract from Hearst Magazines Valued at More than $500M
April 20, 2015

SUSSEX, WI-April 20, 2015-Quad/Graphics Inc. will continue to be the primary printer for Hearst Magazines' through 2020 under a new agreement valued at more than $500 million. Quad produces 20 of Hearst's 21 U.S. magazine titles, including CosmopolitanELLE,EsquireGood HousekeepingO, The Oprah MagazinePopular Mechanics and Car and Driver, as well as inserts and custom print products.

Quad/Graphics has been Hearst Magazines' largest print supplier since 2011, when it began printing Good HousekeepingHarper's BAZAARHouse BeautifulO, The Oprah Magazine,Woman's DayELLEELLE DECORCar and Driver and Road & Track in addition to Veranda, which the company has printed since 2007.

Press Release: Delish Relaunches With New Look, New Attitude, New Editorial Team, And Its Own Test Kitchen
April 2, 2015

NEW YORK, MARCH 31, 2015 - Hearst Magazines Digital Media (HMDM) today reintroduces, with a sleek responsive design and fresh editorial point-of-view under new site director Joanna Saltz, who joins from Food Network Magazine.  The new Delish features content crafted by a team of food writers sharing what they're eating, making and testing in the Delish test kitchen

Magazines Turn to Video to Snag Bigger Audiences
March 26, 2015

Magazines continue to expand their digital footprints at a rapid pace - with Condé Nast growing the fastest over the past month, while Time Inc. still stands as the legacy magazine company delivering the biggest consumer audiences.

Overall, across all platforms - including print - audiences of magazines' print and video products grew 11.2 percent in the first two months of 2015 compared with the same period in 2014, according to the latest stats from Magazine Media 360.

Press Release: Hearst Magazines Announces Editorial Excellence Awards Finalists
March 25, 2015

Hearst Magazines has announced the finalists for the company's first Editorial Excellence Awards. Hearst Magazines editors in chief, executive editors, creative directors, design directors and site directors selected the finalists from 128 submissions; 12 winners will be chosen by a panel that includes Hearst Magazines executives along with Christene Barberich, editor in chief and founding partner of Refinery29; Dorothy Kalins, founding editor in chief of Metropolitan Home and Saveur; and David Zinczenko, president and CEO of Galvanized Media and former editor in chief of Men's Health.  Winners will be announced at the Awards dinner on April 15 at Hearst Tower.

A Fashion Magazine’s Successful Business Model (Hint: It’s Free!)
March 5, 2015

Every Thursday evening, attractive young men and women gather outside select Métro stations in Paris to hand out free copies of the fashion and beauty magazine Stylist to specific commuters. "In the beginning, I thought our mode of distribution was weird," said Aude Walker, the editor in chief, as she sat in the magazine's sparse conference room in the second arrondissement."

Ad Age's 2014 Magazine A-List: See All the Winners
January 12, 2015

It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a sensation. Making a magazine's best-of list fills restaurants' reservations. And if a magazines gets a big story wrong, the ripples can quickly become a tidal wave.

Meanwhile, many of the world's biggest brands want to see their ads in print, where advertising actually enhances the overall experience.

David Carey Echoes William Randolph Hearst in New Year's Note to Staff
December 31, 2014

In an annual New Year's note to his staff Hearst president David Carey looks back on the company's history and how its philosophy to take big risks on new and innovative ideas still informs its strategy today. Borrowing the phrase "alarmingly enterprising" from Hearst founder William Randolph Hearst, Carey describes the ventures that have paid off for the publisher in 2014. Highlights include new print launches -- Dr. Oz The Good LifeTrending NY, and the relaunched Town & Country Travel -- and a revitalized digital strategy which has doubled U.S. monthly unique visitors to 112 million and increased Hearst's social media followers by 90% to 63 million.