The number of new magazines being launched each year in the country isn't growing smaller just because print is "supposedly" declining; quite the contrary. Between October 2013 and the end of September 2014 there was a total of 862 new magazine launches - with 232 of those promising frequency. For a declining medium, print magazines are audaciously responding to that sentiment loudly and clearly with a courageous repudiation to their critics. Defining 862 new launches as "declining" is an understatement, to say the least.
IPC Media, publisher of magazines including Marie Claire, NME and What's on TV, is to be rebranded by its US-based owner to Time Inc. UK.
Marcus Rich, chief executive of the newly-anointed Time Inc. UK, said the company was "proud of what we have achieved at IPC over many years" but said the rebrand would provide "strategic clarity" and open up "new opportunities".
The rebrand of Time Inc.'s UK subsidiary comes three months after the US magazine publisher was spun off from Time Warner.
HEARST TRIES TO TREND: At a time when most publishers are shying from new print products, Hearst is readying to launch another one. Called TrendingNY, the newspaper-magazine hybrid is a free weekly publication that will be distributed Sept. 8 through Sept. 30. This translates into four issues, distributed from Monday through Wednesday of each week. Each issue will have a print run of 50,000 copies and be handed out in the New York metro area, including key neighborhoods in Brooklyn and Queens.
The September ad pages are continuing to roll in as fashion's biggest month inches closer, and perennial winner Vogue has once again taken the top spot. The news was bittersweet for the Condé Nast magazine, however; while its 631 ad pages will be the most of any magazine this September, overall paging declined 4.5 percent from last year's biggest-ever September issue, which boasted 661 pages.
Time Inc.'s InStyle has the second-highest September tally, with ad pages up 6 percent over last year for a total 485 pages, marking its largest issue in the magazine's 20-year history
Duncan Edwards may run an enviable portfolio of magazines, including Cosmopolitan, Elle, Esquire and Harper's Bazaar, but he admits an ingrained old-school mindset has cost the publisher the digital initiative.
Faced with competition from the BuzzFeed generation of digital upstarts, Edwards, chief executive of Hearst International, delivered an edict to his magazine editors: "From months to moments".
"With the advent of mobile, smartphones and tablets, consumer expectations have changed," he says. "Some content-driven pure plays were fast to realise that was an opportunity - examples everyone uses are BuzzFeed and [fashion and beauty site] Refinery29.
A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.
Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes.
Summer might not even be halfway over, but magazine publishers are already focused on fall-or, to be more precise, their big September issues. This year, Hearst is expecting a record-breaking kickoff to the season, having just closed its biggest September ever in terms of print paging and revenue.
Continuing the trend of recent years, it was the fashion books that saw the most growth. Harper's Bazaar and Marie Claire, which is turning 20 this year, will publish their biggest-ever issues (Bazaar was up 12 percent year-over-year with 444 pages
When the chief executive of Marie Claire owner IPC Media told the great and the good of the publishing world that magazines are a "burning platform", the industry's annual conference looked set to be a bleak affair.
Marcus Rich, the new head of the UK's biggest magazine publisher, used the Professional Publishers Association conference last week to tell his peers that it is now imperative that magazines be transformed from a "burning platform into a growth business".
It's a match made in hipster heaven: Nylon, the alt-fashion bible, is merging with style blogger network FashionIndie. A management team consisting of veteran publishing exec Dana Fields, who was formerly group president at Wenner Media and president of FHM magazine, and Internet entrepreneur Joe Mohen announced today that they had purchased Nylon magazine as well as its brother title Nylon Guys, five international editions and digital properties (including the NylonTV YouTube channel) from its current owner, Nylon Holdings Inc. Fields and Mohen will combine Nylon with the FashionIndie network
First-quarter advertising for magazines was such a mixed bag it's hard to draw any overarching conclusions. Initially it appeared to be a terrible quarter, with ad pages down nearly 8 percent, according to Publishers Information Bureau data. But when you remove the magazines that have gone out of print the past year, such as Babytalk, Whole Living and Parenting, that dip decreases by half, to 4 percent.