The magazine industry is getting off to a rocky start in 2014. While magazine ad pages declined in large part thanks to weakness in two key advertising categories, the tide also appears to have turned for tablet advertising, one of the lone bright spots in recent years.
Print magazine ad pages fell 4 percent in the first quarter of 2014, according to the latest report from the Publishers Information Bureau, a division of the MPA-The Association for Magazine Media.
Yes, you did notice a YouTube ad last night during the season premiere of "Mad Men" (if you were actually watching in real time, that is). The spot, featuring popular YouTube chef Rosanna Pansino, is part of YouTube's new advertising campaign-a campaign many in the Web video industry have been pining for.
The complaint in Web video circles has long been: the TV and movie businesses promote their shows, which a) helps viewers know they exist and b) lends them and the industry a certain prominence.
Condé Nast has tapped Cosmopolitan executive editor Joyce Chang as editor in chief of Self magazine, the publishing company announced today. She begins on May 1.
Chang succeeds Lucy Danziger, who is leaving after 13 years at the helm of the women's health and fitness monthly. Laura McEwen, who earlier had been vp, publisher of Teen Vogue and associate publisher of Vogue, is also exiting.
Described as a "pop-up magazine," the first issue of Branché hit the streets of New York yesterday. (Branché, by the way, is a French phrase that loosely translates to "clued-in," and is not merely a fancy way to say "branch.") The 40-page publication features 20 pages dedicated to a lovely, original photo shoot with cover girl Alexa Chung, beauty tips, a roundup of Instagram's best food porn, and guides to New York hot spots from eternally cool girls like Chloë Sevigny and Johanna Stout.
A big move today for Google in its bid to play a larger role in how publishers sell online advertising. Today it has announced the launch of the Time Inc. Global Exchange, a new ad exchange, powered by DoubleClick, that will let advertisers buy ad placements across not just Time's online publications in the U.S. but in other countries, too, and across multiple platforms (mainly desktop and mobile).
That will begin first with the UK Time Inc.'s IPC Media division. In total, the exchange will cover some 116 million consumers, the companies say
When SmartMoney made its debut in 1992, it was anything but another staid business magazine. A joint venture of Dow Jones and Hearst Magazines, it mixed humor with provocative stories, many of which regularly incensed advertisers. Founding editor Steve Swartz, a former Wall Street Journal Page One editor, embraced it all, taking meetings with angry executives. The magazine quickly asserted itself as a contender among personal finance titles and rocketed Swartz's career when Hearst Corp. CEO Frank Bennack Jr. came calling in 2001, offering him the chance to help run Hearst's newspapers. Swartz jumped at the opportunity.
You know the saying: You can't judge a book by its cover. With magazines, it's pretty much the opposite. The cover of a magazine is the unified identity for a whole host of ideas, authors, and designers who have created the eclectic array of stories and articles and materials within each issue. And, some would argue, this identity extends to the reader as well. If you're seen with an issue of Vogue, you don't just own that copy-you become a Vogue reader.
Magazine covers are a challenge to design, since they have to be both ever-changing and also consistently recognizable.
Top fashion titles such as Vogue, Glamour, Marie Claire, Harper's Bazaar, Elle, InStyle and People StyleWatch all finished 2013 with growth in print ad pages, according to the Publishers Information Bureau, which released its end of year numbers Thursday.
However, the industry as a whole saw print ad pages decline 4.1% last year compared with 2012, said the PIB report, which tracked 207 magazine titles.
The comparison is slightly skewed, however, because the titles PIB tracked in 2013 are not exactly the same as those monitored in 2012, according to Mary Berner, president and CEO of MPA
I always look forward to the new year and the enormous promise it holds. As 2014 begins, it's an opportunity to reflect on what we've accomplished and outline our priorities for the next 12 months.
I'm very proud of all we achieved in 2013, and it is our exceptional people and unique culture that make it all possible. Thanks to you, today Hearst Magazines is by far the strongest global magazine publishing company, and we're well positioned for 2014.
As 2013 comes to a close, we're taking a look back at the big celebrity cover trends for the past year. Between all the Kardashians, the Royal Babies, and the Jennifers Aniston and Lawrence, who were the big winners? For celebrity weeklies, reality stars are still proving to be a far bigger draw than their Hollywood counterparts.