DRUMMING UP BUSINESS: Hearst Magazines staged an event Tuesday afternoon to drum up advertiser support for 2014. Calling it a "magfront," it was the company's own spin on the television networks' upfronts.
Celebrities, including actress Sarah Jessica Parker and model Miranda Kerr, were rolled out as eye candy in between rah-rah speeches from mere mortal Hearst executives. Press was not invited to cover.
Marie Claire and NME publisher IPC Media has reported a 75% fall in pre-tax profits for 2012, in part resulting from a £24.8m writedown in the value of the company's assets. Even stripping out the exceptional impairment charge the UK's biggest magazine publisher still endured a tough year, with operating profits down 24% year-on-year to £28.2m.
Pilar Guzmán will become the new editor-in-chief of Condé Nast Traveler, Condé announced today. The move is a homecoming of sorts for Ms. Guzmán, who has been the vice president and editor-in-chief of Martha Stewart Living since 2011. Ms. Guzmán was the founding editor in chief of Cookie, Condé's since-shuttered parenting mag. "Condé Nast Traveler has a discerning following of avid travelers who appreciate its engaging features, thoughtful advice and stunning visuals," Ms. Guzmán said in a memo to staff that went out this evening.
THE QUICK AND THE DEAD: George Lois was at his office recently when he saw the September issue of Vanity Fair, and the legendary magazine designer had a reaction that will seem familiar to a lot of people. "It is true when I opened the magazine I wondered what dead person was on the cover this month," he said. It's Princess Diana. The magazine pulls the dead person trick so frequently the latest cover was greeted with a chorus of derision from some corners of the Internet. Gawker called it out of touch.
NEW YORK (August 12, 2013) - Hearst Magazines announces plans for the seventh-annual Designer Visions, the must-see showcase of the best in interior design talent and trends, which will open with a gala celebration this fall at New York's Walker Tower, JDS Development Group's and Property Markets Group's newest landmark residential property in the heart of Chelsea at 212 West 18th Street. Hearst Design Group publications ELLE DECOR, House Beautiful, and VERANDA have partnered with top interior designers who will create three exquisite apartments in the luxury building, each residence reflecting the magazines' unique style and point of view.
Newsstand readers of Marie Claire will see what might seem like an unexpected advertiser smack in the middle of its big September issue -- the NFL. The magazine is publishing a 16-page insert called "The Savvy Girl's Guide to Football" -- subscribers will get it as a separate supplement -- with six ad pages for the NFL's women's apparel line. Actress Minka Kelly, who some readers will know from her role in NBC high school football series "Friday Night Lights," appears on the front.
It hasn't been a particularly great year for magazine circulation, but one category is shining as a beacon of hope for the American publishing industry: guns. American Rifleman and America's 1st Freedom, both of which are benefits of NRA membership, saw their circulations increase 14 percent to 1.9 million and 8 percent to 545,019, respectively, in the first half of the year versus the year-ago period. Handguns and Guns & Ammo, published by InterMedia Outdoors, saw their circ jump 16 percent to 137,648 and 7 percent to 416,224, respectively.
A FIRST FOR HEARST: Hearst Magazines Digital Media and OMD, an integrated communications agency, have teamed up with Estée Lauder for what they describe as the first Flipboard magazine created for a product launch. Set to launch today, the Estée Lauder Beauty Book not only highlights the science behind the Lauder brand’s newly updated Advanced Night Repair, but also offers fashion, beauty, health and lifestyle content from the editorial teams of Harper’s Bazaar, Elle and Marie Claire. Hearst also will create custom-developed content for the project.
NEW YORK, July 1, 2013 — Hearst Magazines President David Carey and Editorial Director Ellen Levine today announced that Alison Brower has been appointed editor-in-chief of the company’s new pilot magazine collaboration with Dr. Mehmet Oz, set to debut on newsstands in the first quarter of 2014. Following the successful formula employed to launch Food Network Magazine in 2008 and HGTV Magazine in 2011, Hearst will publish two pilot issues, which could lead to a regular frequency in the second half of 2014. Brower starts in her new role immediately.
The magazine will focus on living life to its fullest, touching on physical and emotional well-being, food, beauty, real-women’s stories, news, travel and finances, all through the lens of Oz’s approachable, inspirational and entertaining persona. The title of the magazine will be announced in the coming weeks.
NEW YORK, June 24, 2013 – Hearst Magazines, one of the world’s largest publishers of women’s magazines, and Dr. Mehmet Oz, Emmy® Award-winning host of the nationally syndicated The Dr. Oz Show, today announced their partnership to pilot a new lifestyle magazine. Following the successful formula employed to launch Food Network Magazine in 2008 and HGTV Magazine in 2011, a debut pilot issue will hit newsstands nationwide in the first quarter of 2014, followed by a second issue, which could lead to a regular frequency in the second half of 2014.