Mark Logic Corp.

6 Things You Need to Know About Unstructured Content
November 1, 2010

Unstructured data. As a writer I hate that term. I remember the first time I heard reference to it; sitting in a meeting and technical people were talking about all the unstructured content that publishers produce.

Content on the Go
November 1, 2007

In today’s publishing world, content must be easily and instantaneously manipulated—no matter whether it’s headed to the Web, a magazine or a directory, burned to a CD or DVD, or broadcast in the form of a podcast. “Content repurposing … should certainly be top-of-mind for magazine publishers,” suggests John Kreisa, director of product marketing, Mark Logic Corp., San Carlos, Calif. “Putting the right infrastructure in place is key to tapping into that market. …” But evaluating whether to “build or buy” is often a publisher’s first hurdle. “I think the decision … should be based upon business objectives and expectations for growth,” says Peter