Unstructured data. As a writer I hate that term. I remember the first time I heard reference to it; sitting in a meeting and technical people were talking about all the unstructured content that publishers produce.
Mark Logic Corp.
After a breakout sales debut of 110,000 copies for the magazine's debut iPad App in June, sales of Wired magazine have stabilized at around 30,000 a month.
In today’s publishing world, content must be easily and instantaneously manipulated—no matter whether it’s headed to the Web, a magazine or a directory, burned to a CD or DVD, or broadcast in the form of a podcast. “Content repurposing … should certainly be top-of-mind for magazine publishers,” suggests John Kreisa, director of product marketing, Mark Logic Corp., San Carlos, Calif. “Putting the right infrastructure in place is key to tapping into that market. …” But evaluating whether to “build or buy” is often a publisher’s first hurdle. “I think the decision … should be based upon business objectives and expectations for growth,” says Peter