In the most interesting historic PCWorld photo I have, from late 1982 or early 1983, Bill Gates talks about MS-DOS 2.0 with PCW staffers. From left: Microsoft’s Chris Larson, PCW’s Steve Cook, Gates, Microsoft's Tandy Trower and founding PCW editor Andrew Fluegelman.
The news isn’t shocking. In fact, it’s sort of a shock it didn’t happen several years ago. After slightly more than thirty years in print, PCWorld magazine is ceasing publication, effective with the current issue, to focus on its website and digital editions.
Magazine publishers are seeing more advertisers warm up to their iPad editions. In the first quarter, the number of ad units in magazines' iPad editions jumped 23.6% from the same period in 2012, according to a report from Kantar Media and the Publishers Information Bureau. The report, which looked at 58 magazines with monitored print and iPad editions, found that the number of ad pages in the titles' print editions was roughly flat in the first quarter, with 10,707. But the number of iPad ad units climbed to 5,961 in 2013 from 4,824 the year prior.
The board of Yahoo, the faded Web pioneer, agreed on Sunday to buy the popular blogging service Tumblr for about $1.1 billion in cash, the companies announced Monday, a signal of how the company plans to reposition itself as the technology industry makes a headlong rush into social media.
The deal would be the largest acquisition of a social networking company in years, surpassing Facebook’s $1 billion purchase of Instagram last year. For Yahoo and its chief executive, Marissa Mayer, buying Tumblr would be a bold move as she tries to breathe new life into the company.
Earlier this week, Yahoo CFO Ken Goldman spoke at JP Morgan’s Global Technology conference and underscored the need for the aging Silicon Valley Internet giant to attract more users from the coveted 18-to-24-years-old age bracket. Along with more marketing, he explicitly said Yahoo needed to be “cool again.”
“One of our challenges is we have had an aging demographic,” said Goldman at the Boston event. “Part of it is going to be just visibility again in making ourselves cool, which we got away from for a couple of years.”
Time Warner Cable, Hearst, HBO and Verizon are helping to fund the fledgling NYC Media Lab as part of a media-industry effort to encourage and benefit from research in the same way that tech companies already do.
NYC Media Lab, which fosters alliances between corporations and data and media researchers at the city's universities, is a collaboration among the New York City Economic Development Corp., Polytechnic Institute of New York University and Columbia University, modeled on existing media labs at MIT and Stanford. It opened its doors in 2010 with the help of a $250,000 commitment from the EDC
NewspaperDirect (ND), the world leader in multi-channel newspaper and magazine content distribution has worked with Microsoft to launch a Windows 8 App Builder Program for ND's global newspaper and magazine publishers.
Condé Nast, in biggest bid yet to parlay lifestyle magazine franchises into video entertainment, announced plans to deliver slate of more than 30 new online shows this year — adding channels for Vogue and Wired to stable — at its first Digital Content NewFronts event.
Shows are being developed by company’s Condé Nast Entertainment division, created in late 2011. Under new pacts, CNE content will be syndicated to AOL, Yahoo, Twitter, Dailymotion and Grab Media.
Back in the 1980s, cable TV started out with short-form content, and “aside from the hairdos, it looked like pretty much everything on the Internet today
The real question is: with bigger smartphones and smaller tablets, what's to become of content and how do you reinvent it? That and countless other queries continue to baffle magazine publishers trying to re-purpose their text, photos, infographics, videos, audio, augmented reality, and other gimmicks to hang on to their readers, find new ones, and make money via an abundance of mobile devices.
"In the current market, most magazines are creating iPad content first - then porting this over to the Android ecosystem (Microsoft Windows tablets comprise a tiny 2% marketshare, making Windows-specific content low-priority," experts say of the
The New York Times announced on Tuesday that it will no longer count video views as part of the 10-article limit it imposes on non-subscribers who visit its website. The move comes as part of a plan by the Times to increase its overall video investment and to develop video franchises around its writers and columns.
The free videos, which can be viewed on all desktop and mobile devices, are for now being sponsored by Acura and by Microsoft.
The Internet has made for an explosion in choices for sports fans. Online distribution has turned over the keys of publishing to everyone, and increasingly that means entities like the NFL, the NBA, the NHL and even individual teams can broadcast sports and deliver their own news.
That’s been the case for several years now (check this Nieman Lab series on the subject from 2009), with the rise of NFL Network, NBA TV, the Big Ten Network, and more. But as our TVs and devices have become smarter and audiences have changed their consumption habits