Apple's forthcoming smartwatch poses a conundrum for advertisers: How to tap the enticing possibilities of the tiny gadget without overwhelming consumers with messages.
At this week's Consumer Electronics Show in Las Vegas, mobile-marketing firm TapSense plans to release an Apple Watch ad-buying service. The service will provide a first glimpse of how businesses can serve up ads on the watch, even though the gadget will not be available until later this year.
The New York Times Company announced today the launch of Ricochet, a new approach to digital marketing. SAP, along with media agency Mindshare, is the first company to utilize this new marketing solution.
After a test period that began earlier this year, Meredith Corp. is unveiling the first major advertising client for its “Engagement Dividend” program -- a pioneering new service created by the women-targeted publisher that guarantees that print advertising in its magazines will result in a certain amount of sales lift.
Consumer packaged goods giant Kimberly-Clark, which owns brands including Kleenex, Huggies and Cottonelle, will be the “premiere advertising partner” for Engagement Dividend when it debuts early next year.