The darlings of the publishing world will always be the consumer magazines. But toiling in the shadows are smart teams of editors, marketers and publishers who are thriving, innovating and making money.
The drupa innovation park 2012 presented by digi:media (dip) will showcase the latest innovative, trendsetting solutions and applications for the entire media industry in hall 7.0. This year’s dip will be located in close proximity to the drupa cube presented by digi:media in hall 7.a – the event and conference location on the subject of print communication.
A study by ABI Research finds that consumers worldwide will send more than 7 trillion SMS messages in 2011, indicating a huge opportunity for marketers.
The study found that messaging is more prevalent among younger subscribers, and as they replace older subscribers, messaging will get a further boost. According to ABI, messaging includes four types of communication: SMS, MMS, mobile email and instant messaging.