Mobile Marketing Association

Alliance for Audited Media to Launch New Cross-Media Reporting Tools
March 18, 2015

The Alliance for Audited Media (AAM) announced yesterday that it will be launching a comprehensive cross-media reporting initiative this year. The initiative supports a new streamlined magazine publisher's statement in the U.S. and Canada and allows access for all AAM clients to the Media Intelligence Center (MIC) beginning this summer. MIC houses all of AAM's audited data -- for print and digital products -- and acts as a portal for clients to pull reports and compare data.