Four print issues this year set ad-sales records for their specific months and September proved to be its biggest ever for this brand, led by Ad Age's Publisher of the Year Nancy Berger Cardone. But it wasn't just traditional ad-page gains that caught our eye. With Chanel as a partner it launched the Backstage Beauty Trends iPad App and Marie Claire @Work, which debuted last year as a saddle-stitched supplement, came back in 2012 with bigger, perfect-bound issues this May and September.
PINK Street LLC has announced a shift in its business strategy including ceasing all print operations of PINK Magazine.
Several months ago, the industry watched with great interest as Tina Brown—famed former Vanity Fair and New Yorker editor—launched the online news site The Daily Beast. Brown’s move to the online publishing world shocked many, and some questioned her ability to head a Web site and effectively reach an online audience. But in an interview on The Daily Beast, the print diva seemed to dismiss the idea that her new medium would pose a challenge for her: “I’m not completely sure how a printing press works, but that never stopped me.”
Can a magazine develop an online existence the way a newspaper can (The New York Times, for example)? It depends on who you ask—and whether that person thinks the magazine format has a viable future. Myrna Blyth—a veteran and celebrity of the print world (former editor-in-chief of Ladies’ Home Journal and founding editor of More Magazine) who now heads a new online project—believes a better way has arrived.
The change has been subtle. It’s an unpopular trend with most book publishers, even those who’ve elected to do it. So far consumers/readers haven’t really noticed, and that’s the idea. But the educated guess is that someday they will. The trend I’m referring to is the encroachment of uncoated groundwood stocks into the pure realm of hardcover, case-bound books. Unlike magazines, catalogs and newspapers, books are meant to have a long shelf life. Historically, they have been printed on uncoated freesheets, but lately the industry appears to be graduating to newer, brighter groundwood stocks that look and feel very similar to freesheets, but offer