New York Magazine

Press Release: Keywee Signs 100th Publishing Customer, New York Media
December 15, 2015 at 10:05 am

NEW YORK, NY—(Marketwired - Dec 15, 2015) — Keywee announced today that it signed New York Media, the publisher of New York Magazine and digital properties including Vulture, The Cut and Grub Street, as its 100th customer in the publishing segment. New York Media is using Keywee's content marketing platform to drive social engagement and reach new…

How The Magazine Cover Is Surviving -- And Thriving -- In The Digital Revolution
June 26, 2015

It turns out the magazine hadn't done all it could. In the ethereal world of digital media, printed magazines continue to offer something concrete, a tangible representation of a collaboration between editors, artists, designers and writers. And nothing embodies this collaboration like the magazine cover, which remains one of the modern age's most widely consumed pieces of public art. As Time magazine's design director, D.W. Pine, put it, "I still feel like the power of the Time cover is because we print it. The power is that we take the time and energy to craft 

Slate's Panoply Platform Is Serious About Podcasts
February 25, 2015

Slate's Andy Bowers has worked on podcasts for nearly 10 years. It took that long for him to feel that the medium had established a foothold that could be used to launch something more ambitious than a few individual podcasts.

Then, a show called Serial came along.

"I think last summer was when we really felt that the marketplace was ready for an expansion," Bowers told Mashable. "Then, coincidentally, Serialhappened, and it suddenly made our jobs a lot easier."

Best Corner Office Interviews of 2014
January 23, 2015

The Corner Office has proven to be one of the most popular staples of Publishing Executive. Each issue the Q&A spotlights an executive on the leading edge who shares actionable strategies around topics like embracing big data, tapping underserved verticals, and building robust digital platforms. Following we've compiled the best Corner Office interviews conducted in 2014 in the hopes of inspiring our readers with strategies and ideas that can spur growth in the new year

New York Times Invests Millions in Sunday Magazine to Lure Advertisers
November 18, 2014

Jake Silverstein, editor-in-chief of The New York Times Magazine, and Andy Wright, its publisher, have visited 10 cities in the last two months to tell CMOs and agency execs about the changes they're bringing to the magazine. The New York Times Co. is investing millions of dollars in its Sunday magazine, a nearly 120-year-old bastion of long-form journalism. A redesign of the print magazine, including a thicker paper stock, is scheduled for Feb. 22. Mr. Silverstein declined to describe the new look in detail, but said, "There will be more change than continuity."

How New York Magazine’s Approval Matrix Went From The Back Page To TV
August 19, 2014

If the last page of a magazine is supposed to be a good-bye, then New York Magazine's Approval Matrix is a smack and a kiss at the same time.

After leading a renaissance at the New York Times Magazine in the late '90s, Adam Moss was hired in February 2004 to be the struggling New York Magazine's editor-in-chief. He was tasked with giving the magazine a complete overhaul and hired Emily Nussbaum almost immediately to be the culture editor and to give the section a much-needed face-lift.

One of the things that Nussbaum created was the Approval Matrix

Is ‘New York’ Magazine’s Vertical ‘Science of Us’ a Sign of Things to Come?
July 1, 2014

New York is close to reaching a 50/50 split between digital and print advertising revenue. The new vertical, Science of Us, launched by New York, on May 13 is reported to have reached one million unique visitors within 29 days of the launch.

What about the rest of the publishing world? According to FIPP's World Magazine Trends 2013/14, the prediction for 2014 is that the print editions of newspapers and magazines will continue to contract with between 2-3 percent annually. The report furthermore predicts that mobile advertising will be the fastest growing internet channel

Magazine Launches Outnumber Closures in First Quarter 2014
March 31, 2014

Despite major tumults in the magazine industry, there are signs of hope as Q1 2014 comes to a close. Nearly twice as many magazines have been launched this quarter as in Q1 2013, according to MediaFinder, a database of over 77,000 U.S. and Canadian periodicals.

New York Magazine Launches Vulture Festival
March 11, 2014

New York magazine is extending its entertainment site Vulture to its first live event. The Vulture Festival, set to be announced today, will consist of 16 events for consumers that are meant to bring the site's pop culture sensibility to life. It will be held May 10-11 at New York's Milk Studios.

Since its launch as a standalone site three years ago, Vulture has grown to more than 8 million monthly uniques, per New York magazine, citing Omniture, making a live event a logical place to take the brand.

Mag+ 5.0 Helps Content Owners Create Mobile Apps That Deeply Engage Users
January 29, 2014

Mag+ today released version 5.0 of its platform for creating mobile applications for touchscreen devices. Mag+ today released version 5.0 of its platform for creating mobile applications for touchscreen devices. All the robust changes in Mag+ 5.0 focus on helping clients to better engage their users, bolster conversions and increase sales.