Nielsen Media Research

Nielsen Debuts New Comparable Metrics Report
December 4, 2015 at 12:23 pm

Nielsen has released its first Comparable Metrics Report, which is intended to simplify comparisons across all media platforms. For example, the report focuses on how many adult consumers access a given platform or content type in an average week; how often these consumers access the content; and how much time they spend engaging with the…

How Nielsen's Total Audience Measurement Will Give Ad Buyers a Programmatic Boost
October 22, 2015 at 2:03 pm

Nielsen's upcoming total audience measurement tool—which the company shared exclusively with Adweek on Tuesday—will finally show networks and advertisers how their content is viewed across all platforms. But as the company works with top industry execs to evolve video measurement, Nielsen says its new data will also help buyers optimize their media plans. Once buyers…

Economist Films, "The Gateway Drug to The Economist"
June 15, 2015

The Economist's new video initiative debuted the pilots of two digital video series today, with the intention of bringing the 171-year-old global-affairs magazine's mindset to documentary form and a broader audience.

"I don't think this is about us trying-almost embarrassingly hard-to be down with the kids," said the president of Economist Films, Nicholas Minter Green, at a private screening of the videos Tuesday night at the Tribeca Grand Hotel. "I love to see it as a sort of gateway into the Economist world...For some people, it will be their first point of contact and a powerful experience for them

Miniaturize & Simplify, Solutions to Publishers' Mobile Problem
June 15, 2015

As many publishers have found, providing a magazine experience on a mobile app and getting people to engage with it regularly can involve some heavy lifting. So publishers are turning to other functionalities in hopes of discovering the keys to monetizing mobile content.

Why Fashion Publishers Are Taking Over Coachella
April 21, 2015

In the 16 years since music fans first gathered in Indio, Calif., for two days of performances by artists like Beck and Morrissey, the Coachella Valley Music and Arts Festival has morphed from an indie event into a celebrity-filled mega party. It has also become a major draw for publishers and brands.

People who frequent festivals like Coachella tend to be young (per Nielsen, nearly half of music festival attendees are 18-34), well-off enough to afford a pricey ticket (a three-day pass is $375 for general admission, $899 for VIP;

Press Release: M&A Report, B2B Publishing Deals Down 25% in Q1
April 16, 2015

Berkery Noyes, an independent mid-market investment bank, today released its Q1 2015 mergers and acquisitions trend report for the Media and Marketing Industry. The report analyzes M&A activity in the Media and Marketing Industry during Q1 2015 and compares it with the past four quarters. 

Refinery29 Hiring Politics, Rech Reporters in General Interest News Push
March 19, 2015

Refinery29 doesn't want you to think of it as a website devoted exclusively to fashion and style anymore.

The digital media site is adding to its editorial staff, with new hires covering politics, culture and technology. The site, launched by Justin Stefano and Philippe von Borries in 2005 is now positioning itself as a news and lifestyle media outlet for millennial women.

On the politics and culture beat under the site's "news" vertical, features editor Ben Reininga has been promoted to deputy editor and Meredith Clark has joined as the category's first news writer from MSNBC

What Publishers Can Learn from the Vinyl 'Comeback'
January 30, 2015

What, ultimately, can newspaper and magazine publishers learn from the 'comeback' of vinyl? After all they are struggling like the music, book and even games industries to adapt to the internet, so this revival of an obsolete format is likely to cause some to be hopeful the same can be done for their own products.

Unfortunately, that doesn't appear to be the case for newspapers. What they're pushing, after all, is 'news', a product with a shelf life that's as short as the next development in the story.

Predictions for 2015: Content Shakeout, More Tracking, Measurement Muddle
January 5, 2015

If you thought there was a flood of content last year, just wait. The good news, though, is that more of the good stuff will rise to the top.

And along with the content, expect more tracking of the people consuming it, but less agreement on how to measure exactly what they're doing.

Here, then, are some predictions for the media and technology businesses in 2015.