Crossover episodes of television series are a popular method to stimulate ratings, as viewers are encouraged to watch cast members from one show turn up on another. Crossovers date to the early days of the medium and there was one as recently as March 26, when cast members from two TV Land series, "Hot in Cleveland" and "The Soul Man," exchanged appearances on each other's programs.
A FIRST FOR HEARST: Hearst Magazines Digital Media and OMD, an integrated communications agency, have teamed up with Estée Lauder for what they describe as the first Flipboard magazine created for a product launch. Set to launch today, the Estée Lauder Beauty Book not only highlights the science behind the Lauder brand’s newly updated Advanced Night Repair, but also offers fashion, beauty, health and lifestyle content from the editorial teams of Harper’s Bazaar, Elle and Marie Claire. Hearst also will create custom-developed content for the project.
This past weekend's merger between Publicis and Omnicom is already creating ripples across the media industry.
Many publishers privately worry that consolidating two of the three largest advertising companies will have ongoing and lasting repercussions for their businesses. Agencies, they say, will now have a leg up in buying power - due to a much larger market share - to, in the words of one publisher, "squeeze better margins" out of vendors and publishers.
TORONTO, ON – November 20th, 2012 – A highly successful marketing campaign from automaker Nissan incorporating Interactive Print technology from Layar, the world’s leading mobile augmented reality provider, has been awarded Best of Show at the 2012 Canadian Media Innovation Awards.
Publishers and broadcasters have long tried to offer advertisers the right audience for their products. Want to sell pick-ups to people who like sports? Buy ads at halftime during a football game. Selling luggage or airline tickets? Buy ads in the travel section of a newspaper or Web site.
In digital advertising, that formula is being increasingly tested by fast-paced, algorithmic bidding systems that target individual consumers rather than the aggregate audience publishers serve up. In the world of “programmatic buying” technologies, context matters less than tracking those consumers wherever they go.
Flipboard has taken a major step toward tailoring its product to publishers with the release of a website enhancing product, Flipboard Pages.
Flipboard today made a claim to becoming a full tablet magazine producer by adding a framework to its iPad app with special versions of sites as well as ads. Known as Flipboard Pages, the format takes the content from publishers and turns it into an HTML5-based, multi-page layout that more closely resembles a paper magazine.
The media agency community is starting to get long-awaited audience measurement data that seek to put magazines on an equal footing with TV and the Internet.
This year, Mediamark Research & Intelligence’s AdMeasure began tracking consumers’ recall and response to ads in every issue of 200 individual magazine titles. Time Inc., Meredith, Condé Nast, Hearst, Starcom, OMD and GroupM are clients. On Feb. 15, rival Affinity plans to launch a competing print-ad ratings service, American Magazine Study Print Ad Ratings, that will measure each issue of 125 titles. The hope is that these services will remove an obstacle to advertising in print by letting marketers evaluate them on the same basis as electronic media.
“It’s one of the first things that comes out of our mouth when talking to magazines. We want accountability built into every part of [a plan],” said Jeff Fischer, senior vp, managing director, print activation group, Universal McCann.