Parade Publications

Martha Stewart Living At 25: Leveraging The Personality, The Magazine, And The Cross Platform Selling.
May 7, 2015

Martha Stewart Living has always lived up to the dynamic personality of its namesake, staying true to its mission and focus: the creativity of the domestic arts. The magazine will celebrate its 25th birthday in 2016 under the masterful guidance of Meredith Corporation.

Meredith acquired the rights to Martha Stewart Living and http://www.marthastewart.com in October 2014 following a 10-year licensing agreement under which Meredith is responsible for sales and marketing, circulation, production, and other non-editorial functions of Martha Stewart Living and Martha Stewart Weddings magazines.

Parade Magazine About to be Sold to Athlon Media
September 17, 2014

Parade magazine, the 73-year- old Sunday magazine owned by the Newhouse family's Advance Publications for the past 38 years, is about to be sold to Athlon Media, Media Ink has learned.

Athlon, whose American Profile is the No. 3 player in the Sunday insert market, is led by Spencer Hays, a self-made billionaire.

The Nashville, Tenn., company also publishes monthlies Spry Living and foodie title Relish, but is best known for its annual sports guides.

Editor And CEO of Parade Magazine Discuss The Future Of Parade And America’s Newspapers In General
March 31, 2014

For over 70 years, Parade Magazine has lived between the pages of America's Sunday newspapers and has always provided its readers with quality stories of substance and clarity. The content in the past was a very serious and news-driven type of editorial.

Maggie Murphy, Editor, and CEO, Jack Haire, talk about the more contemporary Parade and its focus on connecting with readers and surprising them with stories that both delight and inform, while at the same time entertain.

Macy's Be Book Smart Campaign Gives 10 Millionth Book
July 25, 2013

WASHINGTON - (July 25, 2013) Reading Is Fundamental (RIF) and Macy's Be Book Smart campaign achieved its biggest milestone to date - raising enough funds over the past decade to distribute 10 million books to children in underserved communities across America. This summer, the Be Book Smart campaign was held in Macy's stores nationwide from June 21 through July 21 and raised more than $3.9 million for RIF to promote children's literacy.

In Thrifty Times for Publishers, Food Finds Success
February 25, 2013

Demand for magazines in retail outlets keeps weakening, and Wal-Mart Stores is worried because shoppers are holding a tight rein on spending. So a new magazine, available only at Walmart, should rank right up there among what Twitter users call #epicfails, yes?

Instead, the magazine, Delish, did well enough with its first issue in November, according to its publisher, Hearst Magazines, that it is being expanded this year to quarterly frequency. It will publish issues dated February, May, August and November.

Delish’s performance was cited as a high point of last year in an annual review by Hearst Magazines’s parent

Glamour Campaign Tries to Claim a Generation
September 10, 2012

For almost three decades, Hearst attracted younger readers, and the advertisers who crave them, to Cosmopolitan magazine with a campaign carrying the theme “I guess you could say I’m That Cosmopolitan Girl.” Now, a principal Cosmo competitor, Glamour, is seeking to reach the readers and advertisers of 2012 and beyond with a campaign that presents a contemporary take on the youthful woman.

The campaign, now under way, celebrates the Glamour readership not as Glamour Girls but as “Generation Glamour,” referring to the so-called millennials, or Generation Y

Today’s Key to Selling Magazines: A TV Doctor
July 9, 2012

Samantha Feld does not watch much television. But Ms. Feld, a 23-year-old publicist, is a loyal follower of the television celebrity Dr. Mehmet Oz.

She quotes inspirational slogans from his Twitter feed. She added more olive oil to her diet because of his suggestion and made a rare trip into her kitchen to make one of his quinoa recipes. And when she buys magazines, she seeks out ones with him on the cover.