Playboy

Playboy Is Expanding Its E-Commerce Operations Again
November 11, 2015 at 12:12 pm

Playboy is rolling out a new e-commerce site as part of its ongoing rebrand—and hoping that the company’s iconic (and profitable) rabbit iconography will be a hit with millennial shoppers. The new project, called the Playboy Shop, went live weeks after the magazine announced it was removing nudity from the print edition. Playboy has also…

Nudes Are Old News at Playboy
October 14, 2015 at 11:44 am

Last month, Cory Jones, a top editor at Playboy, went to see its founder Hugh Hefner at the Playboy Mansion. In a wood-paneled dining room, with Picasso and de Kooning prints on the walls, Mr. Jones nervously presented a radical suggestion: the magazine, a leader of the revolution that helped take sex in America from…

Playboy Keeps Its Clothes On: This Bunny Goes SFW
May 22, 2015

Playboy is getting skin in the media game by ditching naked ladies for content that readers may feel comfortable showing their mothers.

The company on Thursday officially launched its completely safe-for-work mobile app Playboy NOW. The app marks a strategic shift to make more content that mainstream America can feel comfortable sharing with their peers, heralded by the 375 percent increase in global unique monthly visitors that Playboy.com has experienced ever since it first adopted this approach in August.

 

John Oliver Asks How the Sports Illustrated Swimsuit Issue Is Still a Thing
February 18, 2015

Between SNL 40, the NBA All-Star game, and a three-hour episode of The Bachelor, it's possible you missed last night's episode of Last Week Tonight with John Oliver. That's a shame, because season two is continuing the hot streak that began in season one.

The show's recurring segment, "How Is This Still a Thing," tackled the Sports Illustrated Swimsuit Issue, the anachronistic compilation of sexy model photos that fall somewhere between Victoria's Secret and Playboy - themselves relics of a time long past.

The New, Gentlemanly Maxim
February 18, 2015

The new Maxim hits newsstands today.

With a redesign led by editor in chief Kate Lanphear, the men's magazine-launched by the eccentric publisher Felix Dennis in the United Kindom in 1995 and transported overseas to the U.S. in 1998-is positioning itself as a classier version of the lad mag it once was, closer to competitors Esquire and GQ than Playboy.

Maxim's reinvention as a men's lifestyle magazine began last year, when hamburger-chain baron Sal Biglari purchased the publication from the Alpha Media Group in July and installed Lanphear as its new editor in chief several months later.

Truth in Advertising: Magazine Statistics, MagNet, MIN and MPA 360
December 1, 2014

As the most recent MagNet reports came in, I started to ponder other recent changes in reporting on the magazine media industry.  You will remember that the Media Industry Newsletter (MIN), which had until recently been chronicling the magazine industry's ad page performance for almost 70 years, was asked to stop tracking and distributing "sold" ad page data to media professionals with its legendary Boxscores. MIN editor-in-chief Steve Cohn reported that publishers were being discouraged from turning over their numbers as the MPA, the Association of Magazine Media, was getting ready to unveil

High Times Magazine Turns 40, Hungry for Doritos and Pepsi Advertising
October 17, 2014

High Times, the magazine about all things marijuana, is marking its 40th anniversary this week with an invite-only party in New York promising "drinks and munchies." The milestone comes amid a swell of interest from readers and advertisers thanks to the legalization of recreational marijuana in Colorado and Washington as well as the substance's rising approval ratings. A recent Gallup poll found that 58% of Americans say marijuana should be legal.

 

First Quarter’s Winners and Losers
April 21, 2014

First-quarter advertising for magazines was such a mixed bag it's hard to draw any overarching conclusions. Initially it appeared to be a terrible quarter, with ad pages down nearly 8 percent, according to Publishers Information Bureau data. But when you remove the magazines that have gone out of print the past year, such as Babytalk, Whole Living and Parenting, that dip decreases by half, to 4 percent.

Weak Tech, Retail Drive Down Magazine Ad Pages
April 18, 2014

The magazine industry is getting off to a rocky start in 2014. While magazine ad pages declined in large part thanks to weakness in two key advertising categories, the tide also appears to have turned for tablet advertising, one of the lone bright spots in recent years.

Print magazine ad pages fell 4 percent in the first quarter of 2014, according to the latest report from the Publishers Information Bureau, a division of the MPA-The Association for Magazine Media.

'Playboy' Reprints Inaugural 1953 Issue
April 15, 2014

Is sexy still sexy 60 years later?

Playboy thinks so. As part of its 60th anniversary celebration, the mag has reprinted copies of its inaugural issue, December 1953.

This collector's edition is an exact replica ofPlayboy's first issue, right down to the staples that bind it and Marilyn Monroe gracing its cover. The star is also featured inside as the Sweetheart of the Month, along with a Sherlock Holmes story by Sir Arthur Conan Doyle, a feature on "desk designs for the modern office" and the usual cartoons and party jokes.