Printmark

How to Evaluate 
Distribution Savings
February 1, 2010

If you're in the midst of negotiating a printing contract, you've already noticed that printers increasingly distinguish themselves by their distribution offerings, not their printing technologies. Because most printing plants today have the ability to put ink on paper at a high level of quality, we tend to shrink manufacturing down to a price comparison. For the most part, distribution also is merely price, but you should consider a few service nuances. But first, let's look at costs.

Editor's Note: PBC Speaker Lineup Unveiled
December 16, 2009

The Publishing Business Conference & Expo (PBC) this week announced a roster of speakers for the 2010 show, highlighted by top executives from publishing companies including Forbes Media, Hanley Wood, Reader's Digest and Food Network magazine.

2009 Publishing Business Conference & Expo Focuses on Publishing Innovation
April 1, 2009

With no government bailout in sight to rescue their ailing industries, more than 1,200 magazine- and book-publishing executives convened at the 2009 Publishing Business Conference & Expo in New York City, March 23-25, in search of strategies to help them weather the worsening storm. And while much of the discussion centered around cost-cutting, the topic of innovation took center stage throughout the event, which featured nearly 60 educational sessions and more than 125 speakers.

Master Manufacturer: The Death of an Editor?
June 1, 2008

There have been a lot of funerals for printed magazines lately, but I keep waiting for a eulogy that describes what exactly is being buried. There are three elements that are showing signs of mortality: the physical printed magazine, the role of editor as mediator, and the core magazine business model. The business model will have to wait for a future column, but now let’s look at the prognosis for the first two. On which grave should we leave the flowers? The Physical Object For the reading experience itself, no one prefers a screen to a magazine. What pulls us away from a printed

Weathering a Stormy Paper Market Forecast
March 1, 2008

There’s no sugarcoating it: The paper market is bleak for buyers. The problems lie in both price and availability, and the forecast for 2008 has almost no bright spots. So, several questions have emerged: How did we get here? What can you do to cope with this new reality? What trends may affect paper purchasing this year and beyond? First, it’s easy to be puzzled by how the paper market changed so abruptly and intensely. Paper buyers have seen the dark clouds massing over the mills for years, but little has come of it. Why is it actually raining now? In the