Publishing Executive Magazine
Publishers have a unique opportunity to capitalize on social media, says GrowSociallyCEO John Foley, but few are doing so. To truly engage with audiences, publishers should be presenting the great content at their fingertips in ways that provide value to readers. And Foley has some ideas on how to do just that.
In our ongoing social media series, GrowSocially content manager Kim Ciampa shares ways media professionals can overcome challenges that often stymie social media campaigns. For an even deeper dive on these issues and hands-on training on creating and executing a social media strategy, be sure to attend GrowSocially and Publishing Executive's upcoming event the Social Media Master Class on June 8th at the NYC Union League. The event is tailored specifically to editors, marketers, audience development, publishers, and brand managers.
In our ongoing social media series, Grow Socially shares techniques media professionals can use to overcome challenges that often stymie social media campaigns. For an even deeper dive on these issues and hands-on training on creating and executing a social media strategy, be sure to attend Grow Socially and Publishing Executive's upcoming event the Social Media Master Class on June 8th. Held at the NYC Union League, the event is tailored specifically to editors, marketers, audience development, publishers, and brand managers.
We all know that social media is important -- it's where news breaks, content goes viral, and social change is spurred. But is your entire media organization taking advantage of these influential platforms? Is your staff working strategically about boosting your brands and driving reader engagement through social? Do you even have a social media strategy?
Creating a strategy around social media has proven challenging, not just for publishers, but for businesses across a wide spectrum. While it's easy to link a sale to revenue, it's difficult to tie a "retweet" or "like" to the bottom line. Social media interactions are multipurpose making them difficult to quantify and even more challenging to build a meaningful strategy around.
Learn how publishers can capitalize on the marketing services boom at the Publishing & Media Lab, Sept. 11th.
To sell content marketing services, make sure your sales staff is up to speed.
How is print the future of digital and digital the future of print? At what points do media converge and what does the convergence mean to the publisher? What if "free" turns into "out of business," and "paid" turns into "no more traffic?" Who else feels like they're spending too much for their newsstand distribution, and what can you do about it? And how is a publisher to recover the lost revenues in the face of escalating costs in all channels?
Harvard Business Review loosens paywall for a limited time in exchange for email addresses.
The merger of design agency Manifest Digital and content marketing agency McMurry/TMG is the latest evidence that marketing services are a lucrative and expanding field for media companies. The agencies merged on July 6th to become Manifest, "an agency that connects experience design, emerging technology, and content to create innovative and compelling customer experiences for brands," according to the press release.