Quark Inc.

From the Platesetter, Back
January 1, 1999

A prepress systems manager offers some advice for modifying your workflow for CTP production. Several years ago, American Trucker, an Intertec Publishing publication, went through an evolution—a revolution, if you will—by transitioning to the computer-to-plate (CTP) production method. Instead of modifying its workflow to involve only digital production, the Indianapolis-based publisher went one step further and assumed the role of platemaker. CTP cause and effect While better quality is an unquestionable benefit of moving to CTP, other benefits are more easily quantified by numbers and dollar signs. American Trucker, which is an advertising-based publication for the used truck and trailer market, moved to CTP

Pilgrim's Progress-Ziff-Davis
January 1, 1999

Learning for the digitization of a large-scale magazine publishing enterprise is no walk in the park, even for the most capable and committed companies. Nevertheless, industry trailblazers such as media monolith ZD Inc. (Ziff-Davis Inc.) have demonstrated that—by mapping out a course of action and following it step by step, avoiding shortcuts, choosing supportive traveling companions, and simply keeping the faith—a sojourner can find light at the end of the tunnel. ZD Inc. publishes a range of computer-technology-related magazines, such as PC Magazine, PC Week, Yahoo! Internet Life, Computer Shopper, Sm@rt Reseller and Family PC, among others. Magazine production is centralized in and administered

The Washingtonian Files
September 1, 1998

The Washingtonian may be what Production Manager Cathy Dobos refers to as "a typical city and regional magazine," but—in terms of production politics—the publication that serves our nation's capital distinguishes itself as a fast-track member of the industry's computer-to-plate (CTP) party. Founded in 1965, the monthly announced its CTP candidacy more than two years ago and has since declared victory, supported by its strong printer running mate: Perry Judd's, Shenandoah Div., Strasburg, VA. Since 1996, Dobos claims to have witnessed more change than ever before, with regard to advertising in the magazine. In that time, she has been on a mission—a mission seeking

Bolstering Distribute-and-Print
August 1, 1998

Teaching print buyers about the benefits of distribute-and-print workflows—rather than technology reliability issues—can be suppliers' biggest challenge. If it's not the technology that's holding back distribute-and-print success, what is? This question was recently pondered by several technology and/or service providers who have developed some opinions and solutions of their own. Educating the masses "The idea of distribute-and-print is not dead," according to Vern Kellie, specialist, direct imaging, Heidelberg USA, Kennesaw, GA. For Kellie, the status of digital printing technologies is subject to a slow-starting demand. Perhaps this is due to a lack of education among print buyers, he suggests. In response to that

If They Can, We Can Too
May 1, 1998

Reprints suppliers, determined not to be left out of the technological frenzy, ponder new solutions for developing innovative programs. The goal of a reprints supplier is essentially the goal shared by most print manufacturers—to produce an affordable, high-quality piece in a short span of time. Reprints vendors share something else in common with the print production industry—a keen interest in new technologies that promise to make the reprints industry even more lucrative in years to come. Who's doing what? The capabilities and services of reprints vendors run the gamut. Some offer consulting services to help publishers launch in-ternal reprints divisions, some provide marketing services and others focus

Dive Travel Magazine Adopts New Technology
May 1, 1998

"Little did we know," Susan Wilmink, publisher of Dive Travel magazine, jokes as she recalls the day she and husband, Thomas Schneck, decided to purchase a magazine after seeing it advertised in Inc. Wilmink has now been at the helm of Dive Travel for more than three years. From day one, she realized that the magazine would be successful if she invested the money and sweat needed to give its readers what they need—nuts-and-bolts information about dive destinations interspersed with exhilarating photography. "To fuel our readers' sense of adventure, we publish the material about destinations that they do not find in other scuba magazines,"

March Madness with ESPN Magazine
April 1, 1998

"March Madness" took on a whole new meaning for the people involved with the start-up production of ESPN The Magazine, a joint venture of Disney Publishing, ESPN Inc. and The Hearst Corp. After revealing initial launch plans for the biweekly sports magazine last spring, the publishers established starting lineups for the production and editorial teams be-tween May and November (with several players yet to be named at that point), which left about four months to get the premier issue to newsstands and subscribers by the March 11, 1998, deadline. ESPN's production personnel and partners shot and scored, delivering a 184-page (without paginating ad inserts

Tapping into Time Savings
March 1, 1998

The TAPPI Journal realizes productivity benefits after implementing a new CTP workflow and all-PC platform. An age-old nemesis haunts magazine publishers worldwide. This supervillain rushes editorial deadlines, cuts off potential advertisers, and makes last-minute changes difficult and costly. His name is Father Time. At the TAPPI Journal—the official voice of the Technical Associa-tion of the Pulp and Paper Industry, however, the staff is finding ways to meet Father Time without fear during each production cycle. In the last eighteen months the monthly publication, based in Atlanta, has undertaken two significant changes that resulted in an amazing seven-day gain in its month-long production cycle. By using

Ready for Anything
February 1, 1998

Anticipating the Labor Day holiday weekend, Newsweek staffers hastened to wrap up production of the September 1, 1997, issue a day early. By Saturday night, August 30, the magazine was already on press and Newsweek's editorial, art and production personnel were out on the town, on vacation or tucked snugly in their beds (visions of barbecues and quality time with family and friends dancing in their heads). As the clock ticked its way into Sunday in New York City, however, the tragedy that would shock the world proved an especially rude awakening for the newsweekly's staff and publishing partners. News of Diana's death broke

Wanted- Digital Ads
January 1, 1998

Linda Manes Goodwin, vice president of manufacturing for PC World Communications, San Francisco, has become a CTP crusader, speaking at recent industry events about her own efforts to implement CTP printing with her magazine, PC World, and actively soliciting digital ads from PC World's advertisers. Linda Manes Goodwin, vice president of manufacturing for PC World Communications, San Francisco, had been watching the industry's progress with computer-to-plate (CTP) printing, and saw no reason to wait before forging ahead with it. So she asked her printer, Brown Printing, Waseca, MN, to tell her what it would take. Why do you want to go CTP? Brown wanted to