Social Media ... Where's the ROI?
August 1, 2009

The explosion in popularity of social media sites, from bookmarking to blogs and social networks, has arguably changed the online publishing game completely. “Just as 10 to 15 years ago, the Web changed the publishing industry … social [media] is creating the same kinds of changes today,” says Shiv Singh, vice president and global social media lead at Razorfish, a global interactive marketing company.