Really Strategies Inc.

Redefining Multichannel Content 
January 1, 2012

The launch of the iPad in 2010 launched a new era of innovative publications accompanied by new revenue opportunities—and pushed the limits of production staff who were required to produce more products without any accommodation to publication schedules. Publishers from across the spectrum realized that they must explore new workflows, publishing tools and business models to deliver their content simultaneously to any media channel.

Do You Know Where Your Content Is?
March 1, 2009

More and more, publishers are seeking content management systems (CMSs) that help them to create in one system content intended for any channel. These tools serve as central repositories of content stored in extensible markup language (XML) and interact with other publishing and delivery systems (e.g., print and Web), thus enabling publishers to repurpose content across a host of channels on the fly.

XML Marks the Spot: Tips on Finding New Uses for Old Content
May 1, 2008

Extensible Markup Language—better known simply as XML—has become part of the popular vernacular for magazine publishers since it was first introduced 10 years ago. (For those still unfamiliar with the term and wondering what exactly all of the hubbub is about, XML is essentially a way to tag content with metadata to help it be more easily identified and found for reuse, especially on the Web.) Barry Bealer, the president, CEO and co-founder of Really Strategies, a content management and publishing solutions firm, says more and more publishers have begun to embrace native XML repositories now that they’ve discovered they can create derivative products

Striking It Rich With Rich Data
June 1, 2007

In 1859, in sleepy farm country near Titusville, Pa., a group of New York investors dug the world’s first oil well. Locals had known about the sticky black stuff for hundreds of years, occasionally using it to patch leaks or lubricate farm machinery, but mostly considering it a nuisance. Sometimes, when digging for water, they would strike oil instead—and promptly abandon the site. Like those farmers of old, there are publishers today who are sitting on a valuable, little-used asset, not considering that a little extra digging could yield enormous dividends. The product is accumulated information, which smart companies are repackaging and making available

5 Best Practices for Getting Rich with Data
October 6, 2006

The term rich data has been discussed and argued for years now. Essentially, the phrase means turning vast amounts of existing, often archived content into new electronic products. In a story in Publishing Executive’s September issue, Barry Bealer, president/CEO and co-founder of Really Strategies Inc., provided five best practices on how publishers can get rich from data. 1) Know what you have. Understanding what each products line (print, online, databases) has and how interesting relationships can be formulated is key to developing rich data products that people will want. Knowing what you have and how the content can relate to each other is an

5 Best Practices for Getting Rich with Data
September 1, 2006

The buzz around "rich data" has been going on for several years, with the definition of the phrase bantered about at industry events. A rich data product is one in which reference content from several sources is broken down into the smallest useful units, linked to other supporting content, and then included in productivity software. In more simple terms, it’s about turning vast amounts of existing, often archived content into new electronic products. Although nuances in the definition can vary, a growing consensus is that rich data products leverage content in new ways and become important tools in the user’s day-to-day work. Many publishers

Elsevier Slips into Something a Little More Customized
June 1, 2004

The publishing giant strives to provide more timely, relevant products. &012;In 1996, the system that housed the content for "Mosby's Drug Consult," the best-selling drug reference published by Elsevier's Health Sciences division, was cutting edge. But eight years is a long time in terms of technology, and it was clear to everyone who worked with the system that it was time for something new. Elsevier staff wanted to be able to slice and dice the content to create new products or to provide customized content on demand. The editorial, production and business-development staff knew that drug information data was being authored, edited and