Press Release: Jeff Tkach Returns to Rodale Inc. as Vice President, Managing Director, Rodale’s Organic Life
December 22, 2015 at 4:55 pm

New York, NY – December 21, 2015 – Rodale Inc., an independent healthy, happy living company, today announced that Jeff Tkach has been named Vice President, Managing Director for Rodale’s Organic Life, the new magazine brand that launched in the spring of this year. In this role, he will oversee business objectives and day to day operations for the brand, reporting to Chairman and…

Rodale to Shutter Running Times Following Jan/Feb Issue
December 7, 2015 at 12:19 pm

The end of the road* has come for Rodale’s Running Times, the bi-monthly print magazine. The magazine, while having over 100K in total circulation, only was able to claim 61,246 in print subscribers according to its last publisher’s statement. Rodale also publishes the much larger circulation monthly Runner’s World, which has a rate base of 660,000.

Rodale Shuts Down Custom Content Outfit Grow
November 19, 2015 at 2:33 pm

While a number of big magazine publishers have been expanding their in-house production capabilities for marketing services, in areas like native advertising and branded content, health and fitness publisher Rodale appears to be moving in the opposite direction. Last week, the company shut down Grow, its in-house custom content agency.

Rodale CEO Aims to Expand Ecommerce Operation
October 23, 2015 at 12:53 pm

Scott Schulman, the ex-president of Rodale, was said to have clashed with Chairwoman and Chief Executive Maria Rodale over how much money to pump into the company’s fledgling e-commerce site. Rodale is the third generation to head the family-owned company. She has two pet projects, e-commerce and the conversion of the earthy Organic Gardening into…

Press Release: Rodale Names Michael Lafavore Editorial Director
September 25, 2015 at 9:11 am

Emmaus, PA (September 24, 2015) – Rodale Inc. today announced that Michael Lafavore is returning to the company in a new role as Editorial Director, reporting to Rodale President Scott Schulman. As Editorial Director, Lafavore will focus initially on Men's Health, the world’s largest men’s lifestyle brand, while also providing input and guidance to other Rodale brands. He will…

Top 5 Tweets from the Publishing & Media Lab at Content Marketing World
September 14, 2015 at 3:10 pm

Although the Publishing & Media Lab at Content Marketing World has come and gone, Publishing Executive’s coverage of content marketing services is far from over. We’ll be rehashing some of our favorite panels from this workshop, which we hosted September 11th in Cleveland, and relate some of the helpful insights leaders from Adweek, Contently, The…

Why Publishers Are Changing Everything
July 12, 2015

Without wishing to denigrate the complex and fabulous analysis undertaken by the market research experts in our industry, in my short time as a market research manager when working on new projects I discovered that whatever the question, the consumer's answer was consistently the same: "We'd like more of what we have already please, only can it be a bit better and a bit cheaper."

How Rodale Evolved Its Content Strategy to Become the World’s Largest Health and Wellness Media Company
July 10, 2015

J.I. Rodale, the founder of Rodale Inc., publisher of Prevention and several other magazines, was dead at the age of 72. What was even more shocking was where he died. As a guest on The Dick Cavett Show, Rodale suffered a heart attack onstage as the host interviewed another guest. (Cavett and the guest were unaware until they commented to Rodale and he didn't respond. The show never aired.)

The promoter of health in media was gone, but his legacy carried on. What does this have to do with content marketing?