Condé’s first native ad is a Bon Appétit cover sponsored by Samsung.
The Apple Watch's official release day is Friday, and strategy leads from digital media companies the world over are bracing themselves for the awkward question: "What's our wearables strategy?" Here are the five things to know when the guy in the corner office wants to pick your mind on how to respond to the coming smartwatch revolution.
There won't be scale for some time.
After receiving nearly 1 million U.S. preorders, Apple is expected to sell 20 million units this year and maybe 40 million next year - but even if they hit the numbers
Capital New York reports from the 2015 South by Southwest Interactive festival, which kicked off Friday and concludes Tuesday. Here's the highlights from all things media at SXSW.
GUARDIAN FINANCIALS: During the Q&A portion of a conversation at the Sheraton moderated by NPR "On the Media Host" Bob Garfield, Guardian U.S. chief executive Eamonn Store said the three-and-a-half-year-old American arm of the U.K.-basedGuardian will be profitable within three years, a projection that will no doubt raise the skepticism antennas of media watchers.
This is a great time of the year to look at the top trends of 2014 and gain insights for 2015. Following are five trends -- some new, some continuing - that will impact app development and usage in the coming year. You might just reconsider what operating system, device to prioritize. Or could the BRIC countries represent new audience growth potential?
If 2013 was a year of hand wringing over so-called native advertising -- a tactic in which ads are meant to mimic editorial content -- 2014 was all about adoption and investment.
The end of the year is usually the time when websites like to have people make predictions about the upcoming year. The great thing about the stories, from the point of view of an editor, is that they are often interesting, but readers rarely go back to check to see if any of the predictions came true.
TNM doesn't like to do predictions so there are none to go back and check on. But it is interesting to see what stores were hitting late last year that either foretold the future, or else fell flat.
After being snubbed by mainstream tablet makers (AARP wouldn't say which) "not interested" in its aged 50-and-older core demographic, the nonprofit decided to tackle the void it sees in the market. So the organization partnered with Intel for technology advice and Walmart for retail distribution and developed the RealPad, a tablet designed with its baby boomer and older audience in mind.
Today, AARP begins an aggressive marketing effort for the custom tablet, using national TV, print, digital and in-stores. The TV ads will run through December on network TV
Whether you love or hate the term "phablet," there's no denying these larger phones are catching on with mainstream consumers. Research firm IDC thinks that will drivebig growth for handsets with with screens measuring between 5.5 and 7 inches, sharing its latest estimates for device sales on Wednesday. Over the next four years, IDC expects phablet shipments to grow at a 60 percent annual rate.
This year alone, the firm thinks phablet shipments will rise 209.6 percent from last year alone with 174.9 million big-screened phones shipping in 2014.
Meredith Corporation (NYSE:MDP; www.meredith.com) announced today it will partner with Net2TV Corporation to launch a new streaming on-demand television show for connected television based on the popular Better Homes and Gardens brand.
Adobe announced today a partnership with Samsung on a new digital magazine marketplace called Papergarden. The marketplace will come installed on the upcoming Samsung Galaxy Tab S tablet devices. With the service, Adobe hopes to leverage the DPS Native Android Viewer and streamline the purchase experience. Readers will be able to fully preview, view pricing, and purchase single issues or subscriptions without having to first install the magazine app.