Scholastic Inc.

32 Tips for Boosting Circulation
December 1, 2009

While the magazine publishing model is facing multiple challenges, strong circulation numbers remain a priority. For many, circ figures are the best way to make a case to an advertiser. For others, subscriptions are the primary revenue source.

Shona Burns—A Change Manager Who 'Didn’t Duck'
September 1, 2009

Shona Burns, upon entering college, was "bored rigid" with her business studies major. "I had met a couple of fellow students who were getting a publishing degree and found what they were talking about a lot more interesting …," she says.