Scientific American

The Biggest Idea in Social Media
August 29, 2011

With so many women embracing social media both personally and professionally, it's all the more ironic that so few women are found at the highest levels in Web 2.0 companies.

Refocus Your Business
September 1, 2010

For decades, the magazine industry clung to a business model that took a telescopic view of the universe.

Making Content Pay
June 1, 2010

Few things have received more buzz in publishing recently than the notion that publishers need to start charging for content online. While this conversation has proven to be somewhat cyclical in the years since the advent of the Web, ebbing and flowing with the relative success of bringing in ad revenue, there is growing evidence that the twin factors of changing consumer perceptions (iTunes and, more recently, Rupert Murdoch have put paying for digital content firmly on the public's radar screen) and sheer economic necessity may finally have forced publishers to abandon the idea that their product can be supported solely through advertising, no matter how targeted those campaigns may be.

Scientific American Stops Giving It Away
March 1, 2010

"We've become a welfare information society," said Samir Husni, aka "Mr. Magazine." "Anybody who knows anything about welfare knows that once you put somebody on welfare, it becomes so hard to get them off welfare. For the last 10 years, we've done a lot in terms of giving away free content." ... For Scientific American, this wasn't as hard as it sounds. Bruce Brandfon, vice president and publisher, explained how the magazine was able to simply charge for some content while growing subscriptions.

Budgeting in Uncertain Times
December 1, 2009

One of the scariest phrases a magazine publisher will ever utter about a budget is, "I don't know." But more and more publishers are becoming comfortable with those words for 2010.

From the Editor
April 1, 2008

In her book “Basic Black,” Cathie Black (president of Hearst Magazines) relates a number of stories about Al Neuharth, the founder of USA Today, where Black was formerly president. She cites him as saying something like, “The press is the only species besides rats that likes to eat its young.” The quote struck me square between the eyes. I’d have to agree wholeheartedly with Mr. Neuharth, and even tack on another phrase to his comment, that the media also eats its old and its middle-aged. For the past few years, it seems that much of the industry—not all, but much—has watched smugly whenever a