Scientific American

Finding Your Digital Center
February 29, 2008

Mina Lux knows a thing or two about creating a winning digital presence. Lux, who recently ended a seven-year run as managing director and vice president of online for Scientific American to focus on consulting, once led USAToday.com to the top of the competitive field of general-interest news Web sites as its director of marketing. She also served as a marketing leader for the former Working Woman Network and Doubleday Interactive. She will join a panel of experts for the “Web Usability Strategies for Profit” session at the Publishing Business Conference and Expo (www.PublishingBusiness.com) scheduled for March 10-12 at the Marriott Marquis in New

Solutions Showcase: Online Communities, Open for Discussion
February 7, 2008

Though many magazine publishers now have more than a decade of Web experimentation under their belts, few profess to having found the perfect Web model—and, by and large, view their Web sites as perpetual works in progress. Different models appear to work for different publishers, often determined by genre and reader demographics. But one common theme seems to be top of mind as publishers set out to enhance their sites: how to build online communities. Hundreds of tools are available—from ASP to install-based solutions, from freeware to licensed tools. Forums and chat, blogs and comments, and polls and surveys have enabled publishers

Online Communities: Open for Discussion
February 1, 2008

Though many magazine publishers now have more than a decade of Web experimentation under their belts, few profess to having found the perfect Web model—and, by and large, view their Web sites as perpetual works in progress. Different models appear to work for different publishers, often determined by genre and reader demographics. But one common theme seems to be top of mind as publishers set out to enhance their sites: how to build online communities. Hundreds of tools are available—from ASP to install-based solutions, from freeware to licensed tools. Forums and chat, blogs and comments, and polls and surveys have enabled

Scientific American Writer Lauded
January 1, 2001

The Council of Scientific Society Presidents (CSSP) awarded John Rennie, editor of Scientific American magazine, the Sagan Award for Public Understanding of Sciences. First awarded in 1993, the purpose of the award is to honor widely recognized proponents towards the understanding of science. Past winners have included Carl Sagan and Alan Alda. Rennie is the seventh editor in the 155-year history of Scientific American. Since his appointment in 1994, he has shared intellectual adventure, fun and the beauty of science through expert accounts and features. In his acceptance speech, Rennie explained, "Scientific American has provided the direct inspiration and training for generations of the world's