Storm Mountain Publishing

The Snowball Effect
January 1, 2001

You can't write a prescription for style. You can, however, create a recipe for success inside an 8x10˝ trim. For Bradford Fayfield, the 29-year-old editor and publisher of Freeskier magazine, a Storm Mountain Publishing venture, success and style are synonymous. Skiing, explains Fayfield, is a lifestyle, not just a sport. Since the magazine's launch three years ago as ski gadabout, the brainchild of this Northwestern University grad and his fellow U.S. Ski Team member, Chris Tamborini, not only found a niche just when snowboarding gained popularity, but cut a new one for extreme skiers. Tired of the conservative coverage ascribed to the