We’ll spark publishers’ imaginations, presenting specific ideas and mini-case studies to get more out of your digital magazines.
Reed Elsevier's strategy of doubling down on the data and events side of its business - at the expense of cutting loose some of its publishing assets that don't fit into that plan - seems to be paying off, even if a 14 percent profit fall in the face of currency issues and the cyclical nature of the events business have masked that in its 2014 full-year results.
Two weeks ago, venerable media company Condé Nast - publisher of magazines like Vogue, The New Yorker and Wired- decommissioned its Newark, Del. data center. The 67,200 square feet facility had already been sold and the deal closed. The 105-year-old company had gone all-in with the cloud.
"Our job in the technology group at Condé Nast is to provide the content makers in the company with the best tools to create content," says Joe Simon, executive vice president and CTO of Condé Nast. "Now most of our content is distributed across all sorts of places.
Last week a guest post by Jon Lund appeared on GigaOm with the titillating headline, Why Tablet Magazines are a Failure. The article (and the 50+ comments from very smart people) is worth reading, though I disagree with the overall premise. Indeed, the tablet magazine can and will be the future of publishing once the industry completely embraces the full potential of the medium, which is only now just beginning to happen. To claim that digital magazines are dead is akin to proclaiming your kid is not college material because he didn't walk at 9 months. Lund's statistics aren't wrong; they are simply not yet a reasonable predictor of success or failure.
Debuting today on TheAtlantic.com is the Education channel, a new section that will feature stories of learning and reinvention for the 21st century-from preschool to college to adult ed. Education has been a core subject for The Atlantic and TheAtlantic.com for years, and with the launch of this new channel, writers and editors will have a place to explore a key set of issues on a daily basis.
In the middle of Brooklyn's high-end Dumbo neighborhood, 20 inner-city children sit around two wooden tables at what appears to be a small summer camp. Tablet computers are scattered across the tables, punctuated by plates of corn chips and bowls of salsa. The kids are restless on this sweltering July afternoon, fidgeting in their chairs and asking the handful of twenty-somethings if they can play Temple Run or maybe just head home for the day.
Every Google update sends ripples through the community of website owners, webmasters, and SEO experts responsible for creating an online presence. Every iteration brings with it anecdotes about sites that faced inexplicable losses and had to start building their online businesses from scratch. But Google's goals are in such close alignment with those of content publishers that each successive series of tweaks should be seen as the improvements they are meant to be.
When’s the last time you charged for a webinar? Did you know some publishers routinely get $295 or $495 per seat for webinars? I doubt 5% of the scores of B2B publishers I’ve worked with for the past few years ask attendees to tender anything other than their registration data. Paid content goes way beyond webinars, but they are a perfect benchmark.
All the talk in the media media is about The New York Times trying one thing or the Washington Post trying another. In B2B we don’t have their challenges. Readers have unlimited choices in finding articles about politics or the latest breaking news. Not so much when it comes to valuable editorial for specific industries and markets. I am convinced it behooves all of us to at least test the sale of content.
I’ve been looking forward to today’s Michael’s lunch for quite a while. David Zinczenko, who I met in this very dining room many years ago, was joining me with his business partner Stephen Perrine and Patrick Connors, the new publisher of Men’s Fitness. As most faithful readers of this column know, Dave, arguably one of the highest profile editors in history during his tenure as EIC of Men’s Health, and Stephen, head of Rodale Books, were unceremoniously fired from their positions at Rodale last November. The news shocked industry insiders and made headlines all over the media landscape
After three years and more than 1,000 touchscreen publication apps, Mag+ and its customers have learned how to unleash the power of this important medium. Contrary to the word of uninformed doomsayers, Mag+ believes with some imagination and intelligent investment