Tech Target

TechTarget Acquires LeMagIT, a Leading French IT Media Brand
December 19, 2012

Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announces it has acquired the websites and product offerings of LeMagIT, a strategic partner with TechTarget since 2010. The acquisition strengthens TechTarget’s value proposition to deliver focused content, targeted audiences and innovative capabilities to enterprise IT providers trying to make progress in Europe.

TechTarget Acquires LeMagIT, a Leading French IT Media Brand
December 19, 2012

Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announces it has acquired the websites and product offerings of LeMagIT, a strategic partner with TechTarget since 2010. The acquisition strengthens TechTarget’s value proposition to deliver focused content, targeted audiences and innovative capabilities to enterprise IT providers trying to make progress in Europe.

Ignore the Periphery At Your Peril
July 1, 2012

Never let it be said our columnists can't see the forest for the trees. In this issue, our contributing arborist, D. Eadward Tree, offers a frank assessment of the threat facing traditional magazine publishers (see page 18). According to Mr. Tree, it's not the Zites and Flipboards of the world releasing magazine-like products on the iPad, nor hoary tech behemoths such as AOL and Yahoo pushing further into the content space.

Thriving in the New Media Universe
May 1, 2011

The 2011 Publishing Business Conference & Expo drew more than 1,200 publishing industry executives to its educational sessions and exhibition hal.

TechTarget Lowers Guidance for Rest of Year
July 25, 2008

TechTarget, the Needham, Mass.-based tech media company, announced yesterday its second quarter financial results and lowered its revenue forecast for the rest of the year by $10 million. It dropped its annual guidance for 2008 from between $118 million and $122 million to between $108 million and $112 million. Still, TechTarget CEO Greg Strakosch stressed his belief that the company is well-positioned for growth. “Our business remains fundamentally solid as evidenced by our revenue growth and our long-term theses is unchanged,” said Strakosch. “As advertisers continue to focus on ROI, we continue to see ad dollars shift from broad media to targeted media, offline

Are Your Priorities Straight?
May 1, 2008

Are your priorities straight? There may be no more important question in publishing today as audiences demand ever-more sophisticated modes of content delivery and need-fulfillment. Faced with complex problems and decisions, readers and advertisers seek simple, yet elegant solutions, which can be difficult for publishers faced with a dizzying array of new content delivery options, often-limited staff resources and unproven return on investment (ROI). Making decisions about where to focus company money and time is never an easy call. “It is intimidating for [employees] if all they hear from us is ‘do more, more, more’—the ‘run ’til you fall’ approach,” says Larry Lannon, director

Going Public
April 1, 2008

When Needham, Mass.-based business-to-business publisher TechTarget went public in May 2007, the initial public offering (IPO) made ripples as much for its singularity as for what it revealed about the success of the then-8-year-old company. While IPOs have not vanished all together in the years since the dot-com frenzy of the late ’90s—March saw 21 filings, according to IPOHome.com—they have been few and far between in the publishing sector. “I’ve actually seen the trend move backwards,” says Michael Norris, senior analyst at Simba Information, which tracks the media and publishing industries. For example, Norris notes, “[Religious book publisher] Thomas Nelson was bought by a

The ROI Experts
February 1, 2008

Needham, Mass.-based TechTarget bills itself as “The IT Media ROI Experts,” and return on investment is certainly what both IT professionals and vendors are looking for from products featured online. With potentially millions of dollars at stake in a major hardware purchase, companies seek the highest-quality information targeted to their specific needs and business strategies. TechTarget has built its reputation—and ever-expanding share of the media market for IT research and peer support—on providing precisely that. Founded in September 1999, the company has grown to 474 employees, and it generated revenues of $79 million in 2006. With the acquisition last June of TechnologyGuide.com Inc. and