Weathering a Stormy Paper Market Forecast
March 1, 2008

There’s no sugarcoating it: The paper market is bleak for buyers. The problems lie in both price and availability, and the forecast for 2008 has almost no bright spots. So, several questions have emerged: How did we get here? What can you do to cope with this new reality? What trends may affect paper purchasing this year and beyond? First, it’s easy to be puzzled by how the paper market changed so abruptly and intensely. Paper buyers have seen the dark clouds massing over the mills for years, but little has come of it. Why is it actually raining now? In the

June 1, 2006

Cosmopolitan Offers Its Advertisers Integrated Options The Hearst Corporation’s Cosmopolitan announced it will partner with fashion Web site Glam.com to allow advertisers to run ads alongside contextually relevant editorial content on Glam’s network. “We are offering our advertisers one of today’s most powerful integrated print and online campaigns,” says Donna Kalajian Lagani, Cosmopolitan’s senior vice president/publishing director. “This program combines the enormous reach of Cosmopolitan with an unmatched online opportunity. Advertisers need this type of partnership to stay top of mind with a modern audience that uses different types of media to gather information about their brand choices.” “Glam.com’s innovative campaigns for

Rainforest Alliance to Honor Pictorial Offset at Upcoming Gala
February 1, 2006

Carlstadt, NJ -- February 7, 2006 -- Pictorial Offset Corporation, the largest privately-owned, single-facility commercial printer in the United States, will be recognized for its environmental stewardship policies and practices at the 16th Annual Rainforest Alliance Gala, May 17, 2006, at the American Museum of Natural History in New York City. The Rainforest Alliance Gala celebrates sustainable forestry, agriculture and tourism and will present Pictorial ·Offset Corporation with its Award for Corporate Sustainable Standard-Setter. The mission of the Rainforest Alliance is to protect ecosystems, and the people and wildlife that depend on them by transforming land-use practices, business practices and consumer behavior.&031; Companies, cooperatives

ForestEthics Launches Initiative to Save Ontario's Forests
October 1, 2005

Toronto - ForestEthics has announced that it is enlisting major customers of forest products to help ensure environmental and economic sustainability in Ontario's forestry industry. A letter was sent today to 500 wood and paper customers in the United States urging them to buy from producers of sustainably harvested forests and avoid companies that are logging threatened woodland caribou habitat in Ontario. "Ontario's forest industry has the chance to maintain its role as a global player if it recognizes ecological performance and long-term sustainability as key performance indicators," said Tzeporah Berman, program director of ForestEthics. "There is a growing green shift in the

SWOP Publishes 10th Edition of Its Specifications
August 1, 2005

Specifications for Web Offset Publications (SWOP)—an industry organization promoting consistency and quality of advertising material in publications—launched the sale of its 10th Edition Specifications, currently available by ordering online at www.PrintTools.org. PrintTools is a new industry portal for specifications and tools, and is a collaborative effort between IDEAlliance (www.IDEAlliance.org) and the International Prepress Association (IPA), the association of graphic solutions providers. To produce the 10th Edition, the Printing Applications Lab at Rochester Institute of Technology coordinated the print production of the 96-page booklet, with contributions from Flint Ink, Sun Chemical, Sappi Fine Paper, Tembec, Goss International, Böttcher America, Creo

Record Attendance at PrintMedia Expo
May 1, 2003

The economy is in a funk, ad sales are up marginally over last year, and publishing industry vendors are sweating every detail of every deal. Yet against this gloomy backdrop, publishers and vendors remain surprisingly bullish on the future of print and publishing. That was the overriding buzz on the floor of the seventh annual PrintMedia Conference & Expo, which included the BookTech Conference & Expo, held at the New York Hilton in March. Trade shows and events across industry sectors, including publishing, are struggling for survival. Some shut their doors. Others have dramatically cut back on the number of events they host. Indeed,