Texterity Inc.

June 1, 2008

RSS Use on the Rise The number of RSS users jumped 153% between June 2007 and March 2008. Source: Universal McCann More Publishers Using Digital Magazines The total number of BPA members reporting that they offer digital copies increased 4.7% to 224 in December 2007—compared to 214 in December 2006. Source: BPA Worldwide Digital Magazine Readers Satisfied, Engaged 89% of digital magazine readers are “very satisfied” or “satisfied” with their digital editions. 90% of digital magazine readers read their digital editions the week they receive them. 61% of digital magazine readers have read three or four of the last four issues of their digital

Digital Editions Champion the Cause of Green Publishing
April 4, 2008

SOUTHBOROUGH, Mass., April 1 /PRNewswire -- Greener than online content; more powerful than a printed page ... digital editions are rescuing the often- maligned publishing industry while giving readers what they want, when they want it. Imagine a magazine without those little cards that fall on the floor. It’s not unusual for a publisher to generate a million cards to secure a thousand subscribers. Now blow-in cards can be created electronically, along with wrappers, offers and renewal notices. Texterity, Inc., a leader in digital publishing solutions, creates, maintains and tracks more than 800 digital magazines, catalogs, books and whitepapers. Its Published Web Format turns

From the Editor
April 1, 2008

In her book “Basic Black,” Cathie Black (president of Hearst Magazines) relates a number of stories about Al Neuharth, the founder of USA Today, where Black was formerly president. She cites him as saying something like, “The press is the only species besides rats that likes to eat its young.” The quote struck me square between the eyes. I’d have to agree wholeheartedly with Mr. Neuharth, and even tack on another phrase to his comment, that the media also eats its old and its middle-aged. For the past few years, it seems that much of the industry—not all, but much—has watched smugly whenever a

Preparing for the Industry’s Future
April 1, 2008

The 2008 Publishing Business Conference & Expo—held March 10-12 in New York City—was the setting for a meeting of many of publishing’s top minds. With more than 1,000 magazine and book publishing industry executives in attendance, the Publishing Business Conference & Expo featured two-and-a-half days of intensive conference sessions addressing the biggest issues facing publishers today. Held concurrently, the expo hosted more than 100 exhibitors showcasing publishing technologies and services. The show, produced by Publishing Executive and Book Business magazines, this year featured its new Publishing Business brand; it formerly was two co-located events, the Publishing Executive Conference & Expo and the Book Business

Will Digital Editions Survive?
February 1, 2008

There are some things that seem certain to me. AOL is a goner and now Yahoo! with its 14,000 employees (yes, 14,000!) is doomed as well (although with Microsoft’s just-announced $45 billion bid for the company it may just take another shape).

Then there’s this fascinating story about print publishers getting introduced to digital editions. I first learned about them more than five years ago when I was asked to research and interview vendors offering basically three flavors of digital editions: Flash, PDF and some proprietary technology that used XML and/or JavaScript. Among other things, the companies showcased peel-back page animation (with that always useful

The Digital Edition: Heading Toward Its ‘iPod Moment’?
October 1, 2007

When approaching the subject of digital editions—those e-publications that preserve print layouts in a user-friendly format, often enhanced with embedded multimedia features—an obvious question comes to mind: What can this platform offer a publisher that a good Web site cannot? “That’s the question we get all the time,” says Cimarron Buser, vice president of marketing and product planning at Southborough, Mass.-based Texterity Inc., who recently pioneered a digital publishing solution for the Apple iPhone. “We know that the way people read Web sites is different from the way they read magazines,” says Buser. “Web sites are more episodic; there’s a lot of

How Digital Editions Can Refresh Your Magazine’s Brand
September 28, 2007

Magazine publishing executives are well aware of how imperative branding is to achieving success in the marketplace. However, a survey sponsored by the American Marketing Association and independent firms Luth Research and MiresBall recently revealed that revitalizing your brand every three to five years also is a critical part of that process. Citing that survey, Southborough, Mass.-based Texterity Inc.––a provider of complete digital publishing solutions––has issued a white paper entitled “Refreshing Your Magazine’s Brand Through Digital Editions,” which stresses the importance of Internet-based publishing and offers practical advice on how to maximize its effectiveness. Texterity made headlines this week with the announcement that it

Texterity Receives Patent for Digital Magazine Publishing Technology
September 28, 2007

Texterity Inc., a provider of more than 400 digital magazines, announced this week that it has received a U.S. patent for its technology that transforms print magazines into digital format for access by Internet users via virtually any Web browser. This technology also recently enabled Texterity’s launch of the first digital magazine interface designed specifically for the Apple iPhone. The Southborough, Mass.-based company received the patent for its Published Web Format (PWF) “system and method for converting a page description file to a composite representation thereof for fast Web viewing,” according to the United States Patent and Trademark Office (USPTO). “Texterity’s patented technology enables