Texterity Inc.

Survey Says: Digital Magazine Readers Satisfied, Engaged and Relying Less on Print
May 25, 2007

The results of a recent survey of more than 99,000 current digital magazine readers show that the large majority of these readers are both satisfied and engaged by their digital editions. The second annual “Digital Magazine Reader Survey,” conducted by Southborough, Mass.-based Texterity Inc., a digital magazine solutions provider, polled current users of more than 110 different publications’ digital magazines, powered by Texterity’s own technology. The survey, which was BPA Worldwide-certified and had a 12-percent response rate, also indicated a decrease in many of these readers’ reliance on print. Among the survey’s highlights: • Eighty-eight percent of respondents indicated they are “very satisfied” or “satisfied” with

Shopping for a Digital Editions Solution?
December 1, 2006

With the Internet becoming a greater part of our lives, it seems that the digital underground has quickly become mainstream for publishing companies. It’s only natural that we’d want our print publications to be available digitally. Just as naturally, we might even want a few of the bells and whistles that can come with a product containing audio and video capabilities. Here, Publishing Executive shares some tips from publishing executives on finding the right digital edition solution for your publications and how it can affect your bottom line. Tom Boyles, editor of PMQ (www.PizzaMagazine.com), a pizza industry publication based out of Oxford, Miss.,

The Digital Handyman: Retooling the Publishing Workflow
August 1, 2006

More than a decade into the “CTP revolution,” many of the promises of digital workflow have yet to be fulfilled. The publishing industry is far from achieving the hands-off, utopian workflow many envisioned when film went away and content went digital. While some in the industry once resisted the notion of a digital workflow, most now agree that the evolution from film to files has been a positive for the publishing world—as profound a development as desktop publishing. With digital content, publishers can now cut out much of the prepress expense for their print workflow, and perhaps even more importantly, their content is now

August 1, 2006

FastStats Digital Edition Readers Highly engaged With Advertisers • 91% of digital edition readers take action after reading an ad in a digital edition. • 83% of digital edition readers look at an advertiser’s Web site. • 41% forward information about an advertiser to a friend or colleague. • 32% recommend a product or service. • 24% purchase a product or service based on an ad in a digital edition. Source: Texterity’s BPA Worldwide-certified survey of 31,596 digital edition readers. More Bids = More Savings • Print buyers see a 20%-40% reduction in cost when obtaining quotes from two or more vendors, on

Survey Says: Digital Edition Readers Highly Engaged With Advertisers
June 2, 2006

SOUTHBOROUGH, Mass.—Ninety-one percent of digital edition readers take action after reading an ad in a digital edition, according to a recent study conducted by digital editions provider Texterity and certified by BPA Worldwide. More than 30,000 digital magazine readers of 45 different publications received the survey with more than 20 percent of recipients responding. The week-long study conducted in mid-April also showed that 83 percent of digital readers look at an advertiser’s Web site, while 41 percent forwarded information about an advertiser to a friend or colleague. Thirty-two percent of readers recommended a product or service, and 24 percent purchased a product or service

SI Tests Digital Editions
April 1, 2006

SI Tests Digital Editions Sports Illustrated began promoting the 2006 version of its popular annual “Swimsuit Edition” with its first-ever digital magazine preview. SI worked with Texterity, a provider of digital magazine editions, on the multimedia project that included movies, slide shows and high-quality photographs available to be viewed through a Web browser. Downloads were not required to view the digital edition. The preview was made available by SI in the week leading up to the “Swimsuit” issue’s release. “We created the ‘Swimsuit’ digital edition as a tool to support our subscription programs,” says Bob Kanell, director of operations for Sports Illustrated. “Texterity

18 Tips for Successfully Launching a Digital Edition
December 1, 2005

When the idea of creating digital editions of magazines surfaced just a few short years ago, there were those who scoffed at the notion. "Who would want to read a magazine on a laptop or PDA?" they cried. But smart publishers didn't write off the idea. They began considering the possibilities of the digital medium—the opportunities for reaching new audiences, extending a title's geographic reach, new and richer advertising experiences, and the massive amounts of money that could be saved on printing and distribution. Indeed, there are plenty of concrete incentives for publishers to go digital. Leading the charge for digital

Texterity Offers Spanish User Interface for Digital Magazines
September 1, 2005

SOUTHBOROUGH, Mass. -- Texterity Inc. has introduced a Spanish language user interface for digital magazines, which will allow readers to browse, navigate, save and search Spanish language magazines in the language in which they are published. Spanish will be the first language offered as part of Texterity's internationalization of its magazine delivery solution. The Texterity digital delivery technology allows readers to simply click on a link to immediately view the magazine and leaf through its pages. Readers can also download the issue to archive it and read it or search its contents at a later time. With the new interface, all of the controls for reading

9 Options in Digital Editions
April 1, 2005

Digital magazines may not be commonplace, but they're certainly gaining momentum. First on the list of benefits for many who offer digital publications is savings: There are no paper costs, postage fees or printing costs. But also, there's big incentive for advertisers: Direct links to advertisers' Web sites, and now even the ability to incorporate audio and visual into digital versions of print ads. Readers' actions can often be tracked, providing publishers with the means to prove their readers' interest in the advertisers' products. For many, a hindrance was that the technology was a bit slow for large files loaded with graphic images.

The E in Publishing
February 15, 2002

"All an e-book is—it's a PDF with rights assigned," said James Alexander, director of e-books at Adobe. Alexander, along with fellow e-publishing experts—Texterity CEO Martin Hensel and Director of Acquisitions for Burnham, Munger & Root, Richard Nash— addressed the fate of e-book publishing at BookTech this week in New York City. "e-Book is the poster child for networking publishing," continued Alexander. "By mid-September, there were books about September 11 that were only available by e-books. Nothing can work so quickly." He explained that by using the immediacy of the publishing tool, users and manufacturers of e-content have the opportunity to harness the benefits of