The Economist Group
MAZ, whose platform powers over 1,000 apps for publishers like Conde Nast, Forbes, andUSA Today, has reimagined the purchasing experience to drive conversion rates and revenue for digital publishers. Following on the heels of a complete storefront redesign in September, MAZ has added a revolutionary new feature to their platform that allows users to preview paid content free of charge, for a given period of time. The feature is aptly named Timed Access.
Reimagining traditional publishing business models and monetizing digital content were the topics of focus at a pair of one-day events hosted by Publishing Executive at the historic Union League in New York City. Held on September 15th and 16th, each event gathered 50 to 60 executives from leading media companies. Speaker panels explored the implications of an increasingly digital and data-focused industry and provided practical advice for media executives to strategically grow their businesses.
Scott Stossel, editor of The Atlantic, has reason to be nervous. That's partly because of his personality-detailed in "My Age of Anxiety: Fear, Hope, Dread, and the Search for Peace of Mind" published earlier this year-but also because the venerable print magazine over which he presides is just barely in the black. Stossel, who describes himself as "platform agnostic," is on his second tour of duty with The Atlantic. After joining the staff in 1992, he helped launch The Atlantic Online, the title's initial digital venture.
As the date of our first Publishing Executive LIVE! event draws closer, we are excited to confirm an impressive roster of speakers. New additions to the Executive Summit on Mobile & Digital Publishing on September 15th include Alan Press, global head of marketing & new product development for The Economist Group, and Sean Bumgarner, chief digital office at Galvanized.
Starting with the release of its July/August issue, Foreign Affairs in partnership with Audible, will make audio versions of its print articles and highlighted web content available to stream and download on ForeignAffairs.com and Audible.com. (The audio feature is now available on ForeignAffairs.com).
Forbes magazine seems to be bucking the downward trend for print magazines, with the near-century-old publication hitting its highest readership level ever in the U.S. after an increase of more than a million readers in the past year, according to one media research company.
Forbes jumped in readership from about 5.1 million last spring to roughly 6.1 million this one - an increase of more than 20 percent, according to the German-based media research company GfK MRI. In doing so, it remains the most read business magazine in the U.S., besting its nearest competitor, Fortune
Behind all the headlines about native advertising, programmatic buying and every other significant media topic of note, one macro trend looms large: the ubiquity of smartphones and tablets. This transformative shift in how content is now consumed is reshaping dozens of industries as people do quite a lot with small screens -- even more than most expected.
Publishers today have surprisingly little knowledge of which and how many third-party companies - such as Google, advertising vendors and others - are accessing and profiting from their user and audience data. That was one of the results revealed today in the Cxense Publishing Profitability Survey.
CAPITAL: The National Magazine awards are tonight. Of all the acceptance speeches given at dinners in recent years, which has been the most memorable and why?
HOLT: Speeches? They make speeches? I'm sitting in the balcony with the crew, worrying about whether Abbottabad was pronounced correctly (Brian Williams and the [public announcer] got into a disagreement about it a couple of years ago) and whether we can get everyone out on time to make the next train to Westchester, and not, I have to admit, thinking too deeply about the acceptance speeches.
PETERBOROUGH, England - At a media conference a few years ago, the editor of The Guardian newspaper, contemplating the future of print, recalled his paper's installation of its newest presses in 2005.
"I had a feeling in my bones that they might be the last," said the editor, Alan Rusbridger.
The efforts of traditional print media executives to grope their way into the digital future have been well chronicled. But what about the executives even more tightly bound to the presses - the people who run big printing companies?