The Magazine Group

Industry Executives’ Appointments, Promotions, Transfers and More
February 8, 2008

• Craft magazine has announced Tina Barseghian as its new editor-in-chief.• Radar magazine has announced that Luke Hayman has been named creative consultant and Kate Elazegui has been named design director.• BusinessWeek has named Jessica Sibley to the newly created position of senior VP-worldwide publisher.• Craig S. Roth has been named group publisher of Diversion…

Industry Executives’ Appointments, Promotions, Transfers and More
May 14, 2007

• PC World editor in chief Harry McCracken resigned over editorial differences with PC World Communications CEO Colin Crawford; McCracken has since resumed his duties as editor in chief, while Crawford has been reassigned to executive vice president, online. • Bryan Robb was named West Coast digital sales manager by Primedia, which also appointed Robert Klein to East Coast digital sales director. • Mansueto Ventures promoted John Tebeau to publisher of Inc. • Publicis Healthcare Communications Group, a division of Publicis Groupe, announced that Nick Colucci has been appointed president and CEO. • Jason Stein was named publisher of Automotive News Europe,

Who’s Where?
January 26, 2007

Industry Executives’ Appointments, Promotions, Transfers and More … • PC World Communications and Mac Publishing appoint Stephan Scherzer senior vice president/general manager of and• Advantage Business Media promotes Robert Langford to inside sales manager of its manufacturing group.• Michael Zamba joins The Magazine Group as vice president, custom publishing.

8 Tips for Building a Profitable Custom Publishing Business
December 1, 2006

Since purchasing the company in 1999 from Cadmus Communications Corp., where she had been president since 1996, Diana Pohly has led The Pohly Company to a prominent place among marketing consultants. In 2004, Fortune Small Business and Winning Workplaces (a nonprofit organization promoting positive workplaces for small- to mid-sized businesses) named her one of America’s “Best Bosses” in recognition of her leadership skills. She is also a founding member, past co-chair and current board member of the Custom Publishing Council, an association dedicated to the custom publishing industry. Among The Pohly Company’s specialities is custom publishing; her firm has completed projects for such companies

Custom Publishing Sidebar
September 1, 2006

New Custom Publishing Products on the Market King Fish Media King Fish Media created Ducklings for Albertsons supermarkets, for mothers of newborns through 5 years of age, and Easy—”entertaining and food made easy" for Shaw’s Supermarkets. Journal Communications The digital edition of Tennessee Home & Farm offers a video segment that Journal Communications produced on the Down-Home Dumplin’ Cook-off, hosted by the Tennessee Farm Bureau Federation, and an e-commerce mechanism to order the “Down-Home Dumplin’” cookbook. The Pohly Company Bloom supermarkets and The Pohly Company just re-launched InBloom, a lifestyle magazine for Bloom customers, with an updated editorial approach and design. The company

The Magazine Group’s New VP of Sales on Custom Publishing
June 30, 2006

Scott Morehouse, who was appointed to vice president of sales for The Magazine Group in Washington, D.C. earlier this month, says custom publishing is booming and that he’ll be looking to “double the size” of the company over the next few years. Morehouse talked with InBox about how The Magazine Group has been able to help advertisers achieve brand engagement as well as help traditional publishers with their own custom publishing. InBox: Since joining The Magazine Group in March after a diverse background in sales and advertising, what have your earliest experiences with custom publishing been like? Morehouse: I’m getting my head wrapped around everything

25 Tips for Building Your Custom Publishing Business
December 1, 2005

The custom publishing industry continues to thrive. A new study shows that custom publishing spending grew again in 2004 to an all-time high of $953,748 per company, representing an 18-percent increase over last year, as well as the most significant jump in five years. The study also showed that more than 54 percent of custom publishing is being outsourced either to a custom publisher, an ad agency, a design firm or a PR firm. The study was conducted by Publications Management in conjunction with the Custom Publishing Council (CPC), the leading professional association for custom publishers in North America, representing 70 of the

American Mag Conference Draws Big Picture with Good Details
December 1, 2005

It's no wonder 600-some magazine executives headed to Fajardo, Puerto Rico, in October for the American Magazine Conference. The big names on the docket were a draw for publishers and editors alike—Martha Stewart; Susan Lyne, president and CEO of Martha Stewart Living Omnimedia; Sarah Chubb, president, CondéNet; James Kelly, managing editor, Time; and the chief editors of Glamour, National Geographic, Elle and GQ, among many others. The conference is a members-only event hosted by the Magazine Publishers of America Inc. (MPA) and the American Society of Magazine Editors (ASME), so those who aren't members of the organizations missed out. This year's

Best in Custom Publishing Recognized at Pearl Awards
November 1, 2005

New York, NY -- November 28, 2005 -- Eighty-eight awards were presented in 30 categories at the second annual Pearl Awards, hosted by the Custom Publishing Council (CPC), at the University Club in New York City. Hosted A team of 30 judges poured over 357 entries to identify publications demonstrating the best in strategy, design and editorial. Applicants submitted entries in both business-to-business and business-to-consumer sectors, as well as by circulation size, and were awarded gold, silver and bronze awards.   The 2005 Pearl Award winners were: *(denotes number of awards received) The Magazine Group WebMD the Magazine (6) Biz Tech for

Gregg S. Zegras Named New MPA-IMAG Chair
September 1, 2005

New York -- The Magazine Publishers of America's Independent Magazine Group (MPA-IMAG) named Gregg S. Zegras, Senior VP/General Manager, iVillage Parenting Network Inc. Chair of its Advisory Board. Zegras previously served as Vice Chair of MPA-IMAG in 2004, and was the conference chair of the successful MPA-IMAG Leadership Conference in June of 2005. Cathryn Cranston, publisher, Harvard Business Review, will become the new vice chair of MPA-IMAG. Zegras will replace Stephanie Sandberg, formerly president and publisher of The New Republic, and the current VP/marketing, Fortune & Fortune Small Business. "For the past year, Stephanie did an outstanding job as IMAG chair and we're sorry to lose