The Magazine Group

Crow Bounces Seventeen's Iverson
June 1, 2005

On the job just over a week, Elizabeth Crow, editorial director of Primedia's Consumer Media and Magazine Group has removed Annemarie Iverson from her position as editor-in-chief of Seventeen magazine. Iverson came to the magazine from YM less than a year ago. Crow was hired in July but didn't start her new job until Aug. 21. She was brought on board primarily to rejuvenate the struggling teen title. Newsstand sales, often driven by teasers and cover shots, dropped by 21.5 percent to 370,350, though circulation was up 2.6 percent for the six months ending June 30. The executive editor of Seventeen, Douglas Perlman, was also

A Fork in the Road
April 1, 2005

Adaptation is one of the keys to survival. Without adaptation we would still be in the treetops hanging from our tails. Without adaptation we don't grow. In fact, without adaptation we become extinct. This is just as true in the corporate world as it is in the biological world. Some examples you ask? How about Wells Fargo—the trusty, old stagecoach company now morphed into a global banker? How about the teamsters? When is the last time you saw a teamster lead a team of horses. Not in almost 100 years. Yet, they are still here and still perform the same function as the first teamsters—they are

Bosacks' BobLog, the Big Picture
February 1, 2005

Tell me something. When was the last time a publisher went to his printer and offered to pay more for his contracted printing pricing due to the fact that he was making more money than he expected when the contract was written? When was the last time a publisher raised his rate card and offered to share some of the increased revenue with his vendors? When, in living history, has a business searching for increased efficiencies passed those hard-fought and expensive out-of-pocket "savings" back to the customer, leaving the business exactly where it started before the efficiencies were "discovered"? OK, what is this

Custom Publishing; Are You Sitting on a Gold Mine?
February 1, 2005

Publishers looking to increase revenues often launch new publications, adding page counts and sales dollars (as well as a few gray hairs). However, starting a magazine is a risky endeavor with failure rates equal to starting a restaurant. Instead of going through the high-risk wringer of conventional publishing, magazines are increasingly turning to custom publishing as a surefire method of increasing profitability, especially during times of still-slim page counts and ad dollars. Unlike the speculative reward potential of traditional publishing, custom publishing provides guaranteed revenue because the publisher establishes production costs and prices in advance that guarantee a profit. Custom publishing's rock-solid business

If Buddy Holly Were in Print Production
October 1, 2004

There's Buddy Holly. There's Elvis Presley. There's Hank Aaron … Reggie Jackson … Nadia Comaneci, and Annika Sorenstam. And, now there's Elizabeth Doble … Andy Mickus… Martha Rhodes … and Tracy Windrum. While rock and roll, baseball, gymnastics, golf and print production may be more than a few worlds apart, they all share a common thread: a hall of fame. And all of these names belong to the "greats" of these industries. In any field, a hall of fame is a way to recognize those who have achieved an outstanding level of success and contributed a significant amount to their industry—whatever it

The Digital Ad Angel
October 1, 2000

The old adage, honesty is the best policy, has been Catherine Merolle's guiding light throughout her career in the magazine industry. Cathy discovered her love for publishing while traveling the halls of her high school. "After I graduated, I went on to Hunter College and majored in English lit," Merolle recalls. "So, like a thousand other English majors, when I graduated, I went looking for a job that was somehow related to what I'd been studying." A publishing job eluded Merolle for several months after graduation, until she learned of an editorial opening at Woman's Day magazine. "My title was research correspondent, but